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Premium Advertising 2021-03-02T19:50:49Z
Carlos

Auto giant Stellantis is seeking a new ad agency to handle its $1 billion-plus in advertising outside the US

The major advertising companies are expected to compete for the business, which is now handled by Publicis and WPP.
Advertising 2021-03-02T15:00:00Z
b2b

B2Bs are figuring out how to stay in business, operate, and recover in a COVID-19 world

Just as consumers are adjusting to life during the pandemic, B2Bs are figuring out how to stay in business, operate and recover.
Premium Advertising 2021-03-02T14:30:00Z
Frances McDormand Nomadland

How Disney is taking a page from Hulu to capture streaming TV ad dollars

Disney is adopting Hulu's technology as part of its ambitions to make TV advertising more automated.
Premium Advertising 2021-03-02T13:20:06Z

Google has signed a number of little-known revenue share agreements with ad companies — but some smaller firms describe them as unfair 'sweetheart deals'

Marin Software discloses it receives an annual sum from Google. Rival Kenshoo also has a similar deal in place, a source with direct knowledge said.
Premium Media 2021-03-02T13:19:43Z

A college YouTuber breaks down how much money she earns with 6,800 subscribers and her filming strategy

Meghan Pruitt spoke with Insider about her YouTube business and how much she earns as a part-time nano influencer.
Premium Advertising 2021-03-02T13:00:00Z

Big retailers like Walmart and CVS are trying to cash in on the soaring e-commerce ad business, but many advertisers aren't sold

Advertisers say that they want ways to buy ads across multiple retailers and more data about what people buy.
Media 2021-03-02T01:03:00Z

The Podcast Audience Report

In The Podcast Audience Report, Insider Intelligence breaks down the demographics of US podcast listeners.
Advertising 2021-03-01T21:20:43Z

DraftKings is reportedly eyeing sports betting acquisitions

Insider's top advertising and media stories for March 2.
Premium Media 2021-03-01T16:22:01Z

The 10 highest-earning stars on the celeb shout-out app Cameo in 2020, including Brian Baumgartner of 'The Office' who made over $1 million

Brian Baumgartner, known as Kevin from "The Office," was the top creator on the personalized video message service Cameo in 2020.
Premium Media 2021-03-01T16:00:00Z

Instagram takes on Clubhouse by letting up to 4 speakers livestream together and make money from tips and brand deals

In a new update, Instagram announced "Live Rooms" and will now allow up to four creators to go live together at once.
Premium Advertising 2021-03-01T15:09:15Z

The 17 biggest advertisers shopping for agencies right now, from Coca-Cola to Walmart, and who could win the business

Billions in ad spending are on the line for advertising agency giants like WPP, Omnicom, IPG, Dentsu, and Publicis.
Premium Advertising 2021-03-01T07:44:38Z

These are the key investigations and regulatory issues facing Google, Apple, Facebook and Amazon in Europe

European regulators are probing whether US tech companies have too much power. Insider breaks down the biggest cases facing the Big Four.
Premium Advertising 2021-03-01T05:01:00Z

Chobani says it's rolling out a 'multi-million dollar' ad push as it looks to expand beyond yogurt and eyes an IPO

Chobani, which has annual revenue of about $2 billion, has done much of its advertising internally on a modest budget.
Advertising 2021-03-01T02:33:56Z

Walmart is looking for a new ad agency

Insider's top advertising and media stories for March 1.
Advertising 2021-02-28T14:29:59Z

TikTok is being tapped by brands like Grammarly, which have found success through viral trends and free advertising on the app

Companies advertise on TikTok differently than on any other platform — for many, users do more to promote the brands than the companies themselves.
Premium Advertising 2021-02-26T21:30:07Z

Walmart is shopping for a new agency to handle its $600 million-plus US advertising business

The development could be a big hit to advertising giant WPP, which has had the business for four years.
Premium Advertising 2021-02-26T13:58:04Z

These big agencies are hiring right now for six-figure jobs even as the advertising industry has been decimated by the pandemic

Agencies including Ogilvy and Leo Burnett are looking to fill roles in strategy, data and analytics, media and healthcare.
Premium Media 2021-02-26T13:30:00Z

The top creator economy moves of the week, from new hires at Patreon and Snapchat to a partnership between a TikTok star and Mark Wahlberg

Here are people moves in the creator industry, focusing on digital talent agencies, influencer startups, and social media platforms.
Advertising 2021-02-25T22:50:12Z

Waze veers off course for advertisers

Insider's top advertising and media stories for February 26.
Premium Advertising 2021-02-25T20:07:16Z

The top 36 public relations pros in the tech industry

They're the PR experts companies rely to gain favor for their products and show they're handling issues like antitrust concerns.
Tech 2021-02-25T19:18:39Z

Watch Amazon's anti-union ads that Twitch is removing after saying they should 'never have been allowed'

The ads urged Amazon warehouse workers to vote against a unionization ballot. Twitch took down the ads Thursday.
Advertising 2021-02-25T19:04:00Z

Social Commerce 2021: Social media and ecommerce convergence trends brings growth opportunity for brands

The Social Commerce 2021 Report includes updated US social commerce forecasts and analysis of the latest social commerce capabilities.
Premium Media 2021-02-25T16:53:54Z

17 YouTube stars break down how much they get paid per month for their videos

Creators who are a part of YouTube's Partner Program can monetize their YouTube videos with ads and they receive a paycheck every month.
Media 2021-02-25T14:03:00Z

Sign up for the Chart of the Day Newsletter

The Chart of the Day newsletter is a daily email packed with data and key statistics on the biggest trends in today's most disruptive industries.
Premium Media 2021-02-25T13:50:36Z

The 59 most important tech reporters every public relations pro should know

As tech touches every facet of society, it's become one of the most dynamic beats in journalism today.
Media 2021-02-25T13:09:33Z

Snapchat doesn't allow sponsored content on its TikTok rival, Spotlight

This week's rundown includes a break down of how much money a college influencer makes on YouTube from ads.
Premium Advertising 2021-02-25T13:00:00Z

Ad buyers and analysts are questioning Waze's future with the pandemic decimating its business and its longtime CEO gone

Waze, the navigation app Google acquired in 2013, has lost business in the pandemic and is currently leaderless, leaving its future uncertain.
Advertising 2021-02-24T21:41:39Z

How Comcast's investing arm Comcast Ventures unraveled

Business Insider's top advertising and media stories for February 25.
Premium Media 2021-02-24T21:07:08Z

Meet the 8-person team building Dispo, YouTube star David Dobrik's photo app that just relaunched and is reportedly valued at $200 million

YouTube star David Dobrik is relaunching his disposable camera app and hired a team of designers and engineers to do it.
Premium Media 2021-02-24T20:58:52Z

Snapchat's flashy TikTok rival has lured creators with direct payments but has banned sponsored posts, which are a key element of the influencer industry

Without the ability to monetize Snapchat Spotlight with brand deals yet, some creators wonder about the feature's longevity.
Premium Media 2021-02-24T20:13:27Z

JOIN US ON MARCH 10: How to navigate the future of streaming-video advertising

2020 was a big year for streaming video, and we're discussing its impact on advertisers with experts from Roku, Molson Coors, and UTA Marketing.
Advertising 2021-02-24T19:33:34Z

Seeking nominations for the top public relations pros that help companies go public

The capital markets are heating up and investors are eager for more companies to go public through IPOs and SPAC.
Premium Media 2021-02-24T17:24:15Z

Carolyn Ryan is the most powerful woman in The New York Times newsroom — and she could become its next top editor

Ryan oversees newsroom diversity and edits some of the paper's most controversial coverage.
Premium Media 2021-02-24T15:00:00Z

YouTube stars The Try Guys break into traditional TV with new Food Network production

The YouTube creators The Try Guys are working on a new Food Network special to air on TV and Discovery Plus.
Premium Media 2021-02-24T11:02:58Z

Media veterans like Joanna Coles are betting big on SPACs. Here are 11 media-focused blank-check companies to watch.

Some $82.8 billion was raised by 248 SPACs in 2020, according to J.P. Morgan Asset Management.
Advertising 2021-02-23T23:22:48Z

Agencies scramble for billions in ad dollars

Advertisers shop for agencies, Microsoft as a news savior, and Trump's media enablers.
Premium Advertising 2021-02-23T21:59:49Z
Premium Tech 2021-02-23T20:43:45Z

Meet the 16 executives in Google CEO Sundar Pichai's trusted inner circle who are leading the company's most critical businesses

Sundar Pichai's inner circle of advisors is called Google Leads, a group of 16 executives from across the company's most critical areas.
Premium Media 2021-02-23T18:22:16Z

MrBeast Burger has sold over 1 million sandwiches since launching in December and the startup behind it sees a huge opportunity in influencer 'ghost kitchens'

Insider spoke to MrBeast's launch partner, Virtual Dining Concepts, and industry experts to learn about the business of influencer "ghost kitchens."
Advertising 2021-02-23T15:02:00Z

B2Bs are figuring out how to stay in business, operate, and recover in a COVID-19 world

Just as consumers are adjusting to life during the pandemic, B2Bs are figuring out how to stay in business, operate and recover.
Premium Advertising 2021-02-23T14:31:21Z

The complete guide to hiring an Amazon advertising agency

As Amazon's ad business grows, dozens of agencies have emerged to help marketers with everything from advertising to selling.
Premium Advertising 2021-02-23T13:36:40Z

10 public relations firms that experts say are plum acquisition targets

They include established firms and startups that offer a unique service, are strong performers, or are due for a recapitalization.
Media 2021-02-23T01:04:00Z

The Podcast Audience Report

In The Podcast Audience Report, Insider Intelligence breaks down the demographics of US podcast listeners.
Advertising 2021-02-22T23:00:45Z

Why Microsoft is bullish on Australia's clamp down on media

Business Insider's top advertising and media stories for February 23.
Premium Media 2021-02-22T21:47:37Z

Microsoft's Brad Smith lays out why the company is taking news publishers' side in the fight with big tech

Microsoft is working with European publishers on an 'Australian-style arbitration mechanism' that requires tech companies to pay for news content.
Premium Advertising 2021-02-22T13:00:00Z

Inside Barbie's comeback: How Mattel repositioned the 60-year-old doll as a woke role model and reversed its sales slump

Barbie has been on a growth tear with worldwide gross billings surging 19% in the fourth quarter.
Premium Advertising 2021-02-22T12:51:05Z

How to master Amazon's ruthless interview process and get a job there, according to insiders

Amazon has been on a hiring tear, especially in advertising, but is known for its difficult interview process.
Advertising 2021-02-21T22:27:47Z

Prudential looks for a new ad agency

Business Insider's top advertising and media stories for February 22.
Premium Advertising 2021-02-19T21:27:54Z

Prudential is shopping for a new ad agency after years of handling most of its advertising itself

The insurer is shopping for a new ad agency for the first time in more than a decade.
Premium Media 2021-02-19T16:55:47Z

UK news site The Independent is looking to make its first acquisitions as it ramps up global expansion

The digital-only outlet is in talks with technology companies and other media companies as it embarks on a global expansion.
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