WPP sold 60% of Kantar to Bain in a 2019 deal that valued the firm at $4 billion.

Google's antitrust lawsuit filed by the US Department of Justice reportedly centers around the tech giant's dominance in the search market.

Procter & Gamble is shifting away from buying TV inventory through upfronts, as advertisers continue to voice discontent about the current process.

Just as consumers are adjusting to life during the pandemic, B2Bs are figuring out how to stay in business, operate and recover.

Here are the top media and advertising stories from Business Insider for September 25.

Lauren Johnson claimed in her suit that her boss Jack Essig regularly "mocked" older employees and female workers.

The deck shows Twitch reaches a young audience whose interests go beyond gaming.

Walmart has the best data operation while Instacart caters to emerging brands and CVS could take advantage of the OTC space, execs say.

The consumer packaged goods industry to grow its digital ad spending by 5.2% in 2020, which is higher than overall digital ad spend growth of 1.7%.

We rank nine platforms⁠—Facebook, Instagram, LinkedIn, Pinterest, reddit, Snapchat, TikTok, Twitter, and YouTube⁠—on how much consumers trust them.

This week's rundown includes how a cooking Instagram influencer doubled his follower count in one month using Reels.

Here are the top media and advertising stories from Business Insider for September 24.

P&G has been prioritizing more direct deals and programmatic TV buying, its chief brand officer Marc Pritchard said.

A new Forrester report recommends that brands bring their media in-house by auditing, starting small, and then scaling.

Cable, satellite, and telecom TV providers will lose the most subscribers ever, and by 2024 more than one-third of US households will cut the cord.

Amber Broder is a skincare influencer on Instagram with about 2,300 followers. In 2020, she turned her passion project into a paying side hustle.

We spoke with marketers and industry experts on why brands are continuing to work with influencers who are violating COVID-19 health guidelines.

This week in advertising, we looked at Walmart and Kroger's edge in the pandemic, unionization in ad agencies, and details of Twitch's ad push.

Consumer intelligence platform Suzy has increased its clients by 80% in the past year, with Microsoft, Johnson & Johnson, and Chipotle in its roster.

Fewer people commuting to work amid the pandemic has put a strain on the radio advertising market, with radio ad spend anticipate to drop 25.0%.

Ryan Kaji has 26 million YouTube subscribers and his lucrative business empire spans across YouTube, TV, and the shelves of major retailers.

The candy maker says its online sales growth has been "shocking."

The move mirrors recent unionization moves at digital media companies including BuzzFeed and Vox Media.

Here are the top media and advertising stories from Business Insider for September 22.

Suzy is a consumer intelligence platform that lets marketers do market research in real-time.

Advertisers said that Walmart's ad business is nascent compared to Amazon's but has an opportunity because of its massive retail footprint.

We spoke with creators on YouTube who broke down how much money they've made on a single video from Google.

The Chart of the Day newsletter is a daily email packed with data and key statistics on the biggest trends in today's most disruptive industries.

Public relations firms have cut hundreds of jobs in the pandemic, but are still hiring in areas like crisis, healthcare, and tech.

Ambassador programs often give influencers access to free products and the brand through events and all-expenses-paid trips.

When Instagram launched Reels in August, Eitan Bernath, a viral teen chef on TikTok, started making Reels immediately. Now he's doubled his following.

Here are the top media and advertising stories from Business Insider for September 21.

Some Yelp insiders describe a Phoenix office with racist and sexist behavior — all while some employees were enduring verbal abuse from customers.

Big brands like Hershey and Petco are spending on platforms beyond Amazon to see how they perform and diversify their revenue streams.

Researchers say Google has laid low by refusing to share detailed data with researchers and letting Facebook get hit with most of the negative press.

Many details of the deal are still unknown, but it appears to satisfy some of the US government's national security concerns while making few changes.

In The Podcast Audience Report, Insider Intelligence breaks down the demographics of US podcast listeners.

In many brand deal contracts, there's a "usage rights" clause and influencers often negotiate higher rates when brands request these rights.

Just as consumers are adjusting to life during the pandemic, B2Bs are figuring out how to stay in business, operate and recover.

The "Joe Rogan Experience" podcast host Joe Rogan repeated a false claim about the cause of forest fires in Oregon.

Here are the top media and advertising stories from Business Insider for September 18.

While it's too soon to bid adieu to the aspirational influencer, it's clear that the pandemic has humbled many of even the most polished creators.

These firms like Finsbury, Gladstone Place Partners, and Kekst CNC seek out people who thrive under pressure and have an appetite for business.

Advertisers have bet on addressable to target people who don't see a national TV ad and cap the number of ads that bombard them.

The pandemic has been a tipping point in the adoption of QR codes, with shoppers looking for no-touch ways to pay.

Recruiters say media companies are starting to hire again as productions resume and businesses work to get back on track.

This week's rundown includes an explanation on what the term "usage rights" means for influencers when signing a brand contract.