Auto giant Stellantis is seeking a new ad agency to handle its $1 billion-plus in advertising outside the US
The major advertising companies are expected to compete for the business, which is now handled by Publicis and WPP.
B2Bs are figuring out how to stay in business, operate, and recover in a COVID-19 world
Just as consumers are adjusting to life during the pandemic, B2Bs are figuring out how to stay in business, operate and recover.
How Disney is taking a page from Hulu to capture streaming TV ad dollars
Disney is adopting Hulu's technology as part of its ambitions to make TV advertising more automated.
Google has signed a number of little-known revenue share agreements with ad companies — but some smaller firms describe them as unfair 'sweetheart deals'
Marin Software discloses it receives an annual sum from Google. Rival Kenshoo also has a similar deal in place, a source with direct knowledge said.
A college YouTuber breaks down how much money she earns with 6,800 subscribers and her filming strategy
Meghan Pruitt spoke with Insider about her YouTube business and how much she earns as a part-time nano influencer.
Big retailers like Walmart and CVS are trying to cash in on the soaring e-commerce ad business, but many advertisers aren't sold
Advertisers say that they want ways to buy ads across multiple retailers and more data about what people buy.
The Podcast Audience Report
In The Podcast Audience Report, Insider Intelligence breaks down the demographics of US podcast listeners.
DraftKings is reportedly eyeing sports betting acquisitions
Insider's top advertising and media stories for March 2.
The 10 highest-earning stars on the celeb shout-out app Cameo in 2020, including Brian Baumgartner of 'The Office' who made over $1 million
Brian Baumgartner, known as Kevin from "The Office," was the top creator on the personalized video message service Cameo in 2020.
Instagram takes on Clubhouse by letting up to 4 speakers livestream together and make money from tips and brand deals
In a new update, Instagram announced "Live Rooms" and will now allow up to four creators to go live together at once.
The 17 biggest advertisers shopping for agencies right now, from Coca-Cola to Walmart, and who could win the business
Billions in ad spending are on the line for advertising agency giants like WPP, Omnicom, IPG, Dentsu, and Publicis.
These are the key investigations and regulatory issues facing Google, Apple, Facebook and Amazon in Europe
European regulators are probing whether US tech companies have too much power. Insider breaks down the biggest cases facing the Big Four.
Chobani says it's rolling out a 'multi-million dollar' ad push as it looks to expand beyond yogurt and eyes an IPO
Chobani, which has annual revenue of about $2 billion, has done much of its advertising internally on a modest budget.
Walmart is looking for a new ad agency
Insider's top advertising and media stories for March 1.
TikTok is being tapped by brands like Grammarly, which have found success through viral trends and free advertising on the app
Companies advertise on TikTok differently than on any other platform — for many, users do more to promote the brands than the companies themselves.
Walmart is shopping for a new agency to handle its $600 million-plus US advertising business
The development could be a big hit to advertising giant WPP, which has had the business for four years.
These big agencies are hiring right now for six-figure jobs even as the advertising industry has been decimated by the pandemic
Agencies including Ogilvy and Leo Burnett are looking to fill roles in strategy, data and analytics, media and healthcare.
The top creator economy moves of the week, from new hires at Patreon and Snapchat to a partnership between a TikTok star and Mark Wahlberg
Here are people moves in the creator industry, focusing on digital talent agencies, influencer startups, and social media platforms.
Waze veers off course for advertisers
Insider's top advertising and media stories for February 26.
The top 36 public relations pros in the tech industry
They're the PR experts companies rely to gain favor for their products and show they're handling issues like antitrust concerns.
Watch Amazon's anti-union ads that Twitch is removing after saying they should 'never have been allowed'
The ads urged Amazon warehouse workers to vote against a unionization ballot. Twitch took down the ads Thursday.
Social Commerce 2021: Social media and ecommerce convergence trends brings growth opportunity for brands
The Social Commerce 2021 Report includes updated US social commerce forecasts and analysis of the latest social commerce capabilities.
17 YouTube stars break down how much they get paid per month for their videos
Creators who are a part of YouTube's Partner Program can monetize their YouTube videos with ads and they receive a paycheck every month.
Sign up for the Chart of the Day Newsletter
The Chart of the Day newsletter is a daily email packed with data and key statistics on the biggest trends in today's most disruptive industries.
The 59 most important tech reporters every public relations pro should know
As tech touches every facet of society, it's become one of the most dynamic beats in journalism today.
Snapchat doesn't allow sponsored content on its TikTok rival, Spotlight
This week's rundown includes a break down of how much money a college influencer makes on YouTube from ads.
Ad buyers and analysts are questioning Waze's future with the pandemic decimating its business and its longtime CEO gone
Waze, the navigation app Google acquired in 2013, has lost business in the pandemic and is currently leaderless, leaving its future uncertain.
How Comcast's investing arm Comcast Ventures unraveled
Business Insider's top advertising and media stories for February 25.
Meet the 8-person team building Dispo, YouTube star David Dobrik's photo app that just relaunched and is reportedly valued at $200 million
YouTube star David Dobrik is relaunching his disposable camera app and hired a team of designers and engineers to do it.
Snapchat's flashy TikTok rival has lured creators with direct payments but has banned sponsored posts, which are a key element of the influencer industry
Without the ability to monetize Snapchat Spotlight with brand deals yet, some creators wonder about the feature's longevity.
JOIN US ON MARCH 10: How to navigate the future of streaming-video advertising
2020 was a big year for streaming video, and we're discussing its impact on advertisers with experts from Roku, Molson Coors, and UTA Marketing.
Seeking nominations for the top public relations pros that help companies go public
The capital markets are heating up and investors are eager for more companies to go public through IPOs and SPAC.
Carolyn Ryan is the most powerful woman in The New York Times newsroom — and she could become its next top editor
Ryan oversees newsroom diversity and edits some of the paper's most controversial coverage.
YouTube stars The Try Guys break into traditional TV with new Food Network production
The YouTube creators The Try Guys are working on a new Food Network special to air on TV and Discovery Plus.
Media veterans like Joanna Coles are betting big on SPACs. Here are 11 media-focused blank-check companies to watch.
Some $82.8 billion was raised by 248 SPACs in 2020, according to J.P. Morgan Asset Management.
Agencies scramble for billions in ad dollars
Advertisers shop for agencies, Microsoft as a news savior, and Trump's media enablers.
Sweden's Oatly just confidentially filed to go public. Here's how the brand took off on its quirky grassroots marketing.
Oatly has focused on grassroots marketing using irreverent messages.
Meet the 16 executives in Google CEO Sundar Pichai's trusted inner circle who are leading the company's most critical businesses
Sundar Pichai's inner circle of advisors is called Google Leads, a group of 16 executives from across the company's most critical areas.
MrBeast Burger has sold over 1 million sandwiches since launching in December and the startup behind it sees a huge opportunity in influencer 'ghost kitchens'
Insider spoke to MrBeast's launch partner, Virtual Dining Concepts, and industry experts to learn about the business of influencer "ghost kitchens."
B2Bs are figuring out how to stay in business, operate, and recover in a COVID-19 world
Just as consumers are adjusting to life during the pandemic, B2Bs are figuring out how to stay in business, operate and recover.
The complete guide to hiring an Amazon advertising agency
As Amazon's ad business grows, dozens of agencies have emerged to help marketers with everything from advertising to selling.
10 public relations firms that experts say are plum acquisition targets
They include established firms and startups that offer a unique service, are strong performers, or are due for a recapitalization.
The Podcast Audience Report
In The Podcast Audience Report, Insider Intelligence breaks down the demographics of US podcast listeners.
Why Microsoft is bullish on Australia's clamp down on media
Business Insider's top advertising and media stories for February 23.
Microsoft's Brad Smith lays out why the company is taking news publishers' side in the fight with big tech
Microsoft is working with European publishers on an 'Australian-style arbitration mechanism' that requires tech companies to pay for news content.
Inside Barbie's comeback: How Mattel repositioned the 60-year-old doll as a woke role model and reversed its sales slump
Barbie has been on a growth tear with worldwide gross billings surging 19% in the fourth quarter.
How to master Amazon's ruthless interview process and get a job there, according to insiders
Amazon has been on a hiring tear, especially in advertising, but is known for its difficult interview process.
Prudential looks for a new ad agency
Business Insider's top advertising and media stories for February 22.
Prudential is shopping for a new ad agency after years of handling most of its advertising itself
The insurer is shopping for a new ad agency for the first time in more than a decade.
UK news site The Independent is looking to make its first acquisitions as it ramps up global expansion
The digital-only outlet is in talks with technology companies and other media companies as it embarks on a global expansion.