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Media 2020-09-25T18:26:00Z
2020 digital trust ranking insider intelligence

US Digital Trust Study: Which social media platforms have the highest levels of digital trust among US social users

LinkedIn, Pinterest, and Reddit are the most trusted by their US users among nine major social platforms, according to our 2020 Digital Trust study.
Media 2020-09-25T16:00:00Z
Podcast Audience Report_4x3

The Podcast Audience Report

In The Podcast Audience Report, Insider Intelligence breaks down the demographics of US podcast listeners.
Premium Media 2020-09-25T15:53:00Z
Skincare

New data reveals the 5 top-performing skincare brands on social media in the last year, as a new generation of influencers on platforms like TikTok gravitates toward affordable brands

A new report from Traackr reveals how skincare became one of the top trends of 2020 and how brands have used social media.
Premium Advertising 2020-09-25T14:51:00Z

Bain Capital-owned research firm Kantar is cutting 10% of staff — here's what we know

WPP sold 60% of Kantar to Bain in a 2019 deal that valued the firm at $4 billion.
Advertising 2020-09-25T14:18:00Z

Google may soon face an antitrust lawsuit from the US Department of Justice

Google's antitrust lawsuit filed by the US Department of Justice reportedly centers around the tech giant's dominance in the search market.
Advertising 2020-09-25T13:56:00Z

Proctor & Gamble will shift from upfronts to direct TV buys, echoing advertiser concerns about model

Procter & Gamble is shifting away from buying TV inventory through upfronts, as advertisers continue to voice discontent about the current process.
Advertising 2020-09-25T02:00:00Z

B2Bs are figuring out how to stay in business, operate, and recover in a COVID-19 world

Just as consumers are adjusting to life during the pandemic, B2Bs are figuring out how to stay in business, operate and recover.
Advertising 2020-09-24T21:52:00Z

Hearst faces an age and gender discrimination lawsuit

Here are the top media and advertising stories from Business Insider for September 25.
Premium Advertising 2020-09-24T20:30:30Z

A former Esquire exec is suing Hearst, alleging age and gender discrimination

Lauren Johnson claimed in her suit that her boss Jack Essig regularly "mocked" older employees and female workers.
Premium Advertising 2020-09-24T19:49:00Z

Leaked pitch deck slides reveal new data about who is using Amazon's Twitch

The deck shows Twitch reaches a young audience whose interests go beyond gaming.
Premium Advertising 2020-09-24T16:25:00Z

The retail ad platforms best positioned to take on Amazon as e-commerce heats up, according to ad insiders

Walmart has the best data operation while Instacart caters to emerging brands and CVS could take advantage of the OTC space, execs say.
Advertising 2020-09-24T14:26:00Z

The consumer packaged goods industry will grow digital spend by 5.2% this year as the pandemic drives search marketing

The consumer packaged goods industry to grow its digital ad spending by 5.2% in 2020, which is higher than overall digital ad spend growth of 1.7%.
Media 2020-09-24T13:15:00Z

Facebook ranks last in digital trust among consumers

We rank nine platforms⁠—Facebook, Instagram, LinkedIn, Pinterest, reddit, Snapchat, TikTok, Twitter, and YouTube⁠—on how much consumers trust them.
Media 2020-09-24T12:09:19Z

Brands are still hiring influencers who party during the pandemic

This week's rundown includes how a cooking Instagram influencer doubled his follower count in one month using Reels.
Advertising 2020-09-23T21:45:00Z

Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks

Here are the top media and advertising stories from Business Insider for September 24.
Premium Advertising 2020-09-23T21:04:36Z

The world's top advertiser is ditching the upfronts and said it would continue to do more direct media deals, adding to TV and ad agencies' pain

P&G has been prioritizing more direct deals and programmatic TV buying, its chief brand officer Marc Pritchard said.
Premium Advertising 2020-09-23T20:51:00Z

Top marketers who've mastered in-housing at Logitech and Molson Coors give tips on setting up an agency

A new Forrester report recommends that brands bring their media in-house by auditing, starting small, and then scaling.
Advertising 2020-09-23T20:02:00Z

More than 6 million US households will cut cable this year

Cable, satellite, and telecom TV providers will lose the most subscribers ever, and by 2024 more than one-third of US households will cut the cord.
Premium Media 2020-09-23T14:59:00Z

An Instagram 'nano' influencer started making money with fewer than 3,000 followers. Here's how much she charges for sponsored posts and how she lands brand deals.

Amber Broder is a skincare influencer on Instagram with about 2,300 followers. In 2020, she turned her passion project into a paying side hustle.
Premium Media 2020-09-23T13:18:25Z

Brands continue to hire mega influencers who openly ignore social-distancing guidelines. But some creators without millions of followers aren't so fortunate.

We spoke with marketers and industry experts on why brands are continuing to work with influencers who are violating COVID-19 health guidelines.
Advertising 2020-09-22T20:54:44Z

Why advertisers are betting on retailers like Kroger and CVS

This week in advertising, we looked at Walmart and Kroger's edge in the pandemic, unionization in ad agencies, and details of Twitch's ad push.
Premium Advertising 2020-09-22T18:14:43Z

Read the pitch deck that an agency vet has used to sell what he called the 'Siri for marketers,' landing clients including Microsoft, Kraft-Heinz, and Chipotle

Consumer intelligence platform Suzy has increased its clients by 80% in the past year, with Microsoft, Johnson & Johnson, and Chipotle in its roster.
Advertising 2020-09-22T17:57:00Z

Radio ad spending is set to decline by 25% in 2020

Fewer people commuting to work amid the pandemic has put a strain on the radio advertising market, with radio ad spend anticipate to drop 25.0%.
Premium Media 2020-09-22T17:17:00Z

8-year-old Ryan Kaji is the world's top-earning YouTube star. His parents took us inside his business, which had over $200 million in retail sales last year and employs a 30-person production team.

Ryan Kaji has 26 million YouTube subscribers and his lucrative business empire spans across YouTube, TV, and the shelves of major retailers.
Premium Advertising 2020-09-22T15:25:00Z
Premium Advertising 2020-09-22T12:00:00Z

WPP-owned ad firm Blue State is forming a union in a first for the industry

The move mirrors recent unionization moves at digital media companies including BuzzFeed and Vox Media.
Advertising 2020-09-21T21:42:00Z

Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart

Here are the top media and advertising stories from Business Insider for September 22.
Premium Advertising 2020-09-21T17:45:05Z

An ad agency vet who built a market research startup just closed a $34 million Series C round as he looks to take on Nielsen and Qualtrics

Suzy is a consumer intelligence platform that lets marketers do market research in real-time.
Premium Advertising 2020-09-21T15:25:00Z

Walmart's interest in TikTok's ad business shows its ambitions to take on Amazon. E-commerce insiders detail the strengths and weaknesses of its ad strategy.

Advertisers said that Walmart's ad business is nascent compared to Amazon's but has an opportunity because of its massive retail footprint.
Premium Media 2020-09-21T15:13:00Z

How much YouTube pays influencers for 100,000, 1 million, and 150 million views, according to top creators

We spoke with creators on YouTube who broke down how much money they've made on a single video from Google.
Media 2020-09-21T15:03:00Z

Sign up for the Chart of the Day Newsletter

The Chart of the Day newsletter is a daily email packed with data and key statistics on the biggest trends in today's most disruptive industries.
Advertising 2020-09-21T14:48:46Z

How to land a job in public relations in 2020

Public relations firms have cut hundreds of jobs in the pandemic, but are still hiring in areas like crisis, healthcare, and tech.
Premium Media 2020-09-21T13:12:00Z

The top 9 beauty and fashion brand ambassador programs that provide influencers with perks like paid trips and free products

Ambassador programs often give influencers access to free products and the brand through events and all-expenses-paid trips.
Premium Media 2020-09-21T12:33:00Z

How a cooking Instagram influencer doubled his follower count in one month using Reels, the app's short-form video feature that competes with TikTok

When Instagram launched Reels in August, Eitan Bernath, a viral teen chef on TikTok, started making Reels immediately. Now he's doubled his following.
Advertising 2020-09-20T22:22:00Z

Instagram is working to open up messaging to third parties

Here are the top media and advertising stories from Business Insider for September 21.
Premium Tech 2020-09-19T13:09:00Z

At Yelp's Phoenix office, some insiders say a 'boy's club' atmosphere fueled racism, sexism, and a hard-partying culture — on top of regular verbal abuse from customers

Some Yelp insiders describe a Phoenix office with racist and sexist behavior — all while some employees were enduring verbal abuse from customers.
Premium Advertising 2020-09-19T12:15:00Z

Ad insiders say retailers like Walmart, CVS, and Instacart are starting to chip away at Amazon's advertising stronghold in the pandemic

Big brands like Hershey and Petco are spending on platforms beyond Amazon to see how they perform and diversify their revenue streams.
Tech 2020-09-19T11:52:00Z

As Facebook struggles to fight misinformation ahead of the 2020 elections, Google is escaping the spotlight

Researchers say Google has laid low by refusing to share detailed data with researchers and letting Facebook get hit with most of the negative press.
Tech 2020-09-18T20:37:00Z

TikTok is racing to finalize a deal that could give Oracle and US investors a majority stake in the app. Here's what we know about the bid that could save TikTok from a US ban.

Many details of the deal are still unknown, but it appears to satisfy some of the US government's national security concerns while making few changes.
Media 2020-09-18T16:01:00Z

The Podcast Audience Report

In The Podcast Audience Report, Insider Intelligence breaks down the demographics of US podcast listeners.
Premium Media 2020-09-18T13:14:00Z

Influencers can often negotiate higher fees for letting brands re-use their content. A lawyer explains what creators should know about 'usage rights.'

In many brand deal contracts, there's a "usage rights" clause and influencers often negotiate higher rates when brands request these rights.
Advertising 2020-09-18T02:02:00Z

B2Bs are figuring out how to stay in business, operate, and recover in a COVID-19 world

Just as consumers are adjusting to life during the pandemic, B2Bs are figuring out how to stay in business, operate and recover.
Tech 2020-09-17T23:11:53Z

Joe Rogan falsely blamed forest fires in Oregon on 'left-wing' activists

The "Joe Rogan Experience" podcast host Joe Rogan repeated a false claim about the cause of forest fires in Oregon.
Advertising 2020-09-17T22:18:00Z

Cision is looking to sell Trendkite, a former rival in PR software

Here are the top media and advertising stories from Business Insider for September 18.
Advertising 2020-09-17T16:05:00Z

Amid the pandemic, influencers and brands are getting real

While it's too soon to bid adieu to the aspirational influencer, it's clear that the pandemic has humbled many of even the most polished creators.
Premium Advertising 2020-09-17T15:38:00Z

How to get hired at strategic consulting firms, where junior staffers can start out making $95,000

These firms like Finsbury, Gladstone Place Partners, and Kekst CNC seek out people who thrive under pressure and have an appetite for business.
Premium Advertising 2020-09-17T14:42:00Z

The pandemic has thrown a wrench in plans to save the TV business. Industry insiders lay out what they're doing to fix it

Advertisers have bet on addressable to target people who don't see a national TV ad and cap the number of ads that bombard them.
Premium Advertising 2020-09-17T13:53:00Z

Gimmicky QR codes stumbled out of the gate a few years ago — here's why the pandemic is giving them new life with marketers like L'Oréal and Burger King

The pandemic has been a tipping point in the adoption of QR codes, with shoppers looking for no-touch ways to pay.
Premium Media 2020-09-17T13:09:15Z

Meet 9 top recruiters in media to know right now

Recruiters say media companies are starting to hire again as productions resume and businesses work to get back on track.
Media 2020-09-17T11:59:48Z

How Instagram Reels compares to TikTok for influencer brand deals

This week's rundown includes an explanation on what the term "usage rights" means for influencers when signing a brand contract.
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