- At the time of writing, more than 5,200 people in the United States have tested positive for the coronavirus, and another 94 have died as a result.
- To help prevent further spread of the virus, many beauty brands are doing their part to keep employees and shoppers safe.
- Sephora, for example, has temporarily shut down stores and is offering free shipping for online purchases.
- KKW Beauty is also taking action by halting its upcoming product launch.
- Visit Insider’s homepage for more stories.
The coronavirus pandemic continues to spread in the US, with more than 5,200 people currently infected.
To help prevent further spread, many beauty retailers are doing their part to protect shoppers and employees. Walgreens, for example, is removing tester products from shelves. Stores like Sephora, on the other hand, are shutting down temporarily.
From Ulta Beauty to Morphe, here’s how retailers and beauty brands are helping to prevent the spread of the coronavirus.
Sephora is temporarily closing stores in the US and Canada to help prevent the spread of the coronavirus.
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On Sunday, Sephora announced that it will temporarily close its stores in the US and Canada starting at 5 p.m. on Tuesday until April 3 – during which time retail employees will be paid. Corporate employees will also begin working from home at that time, according to the brand’s statement.
“When Sephora first opened its doors, we did so with the mission to create a unique community for all beauty enthusiasts,” the brand’s statement says. “Since then, we have always taken our responsibility to protect the well-being of our people and community seriously. It was with that responsibility in mind that we made this decision.”
In the meantime, Sephora is offering free shipping on its website until April 3, so long as shoppers use the code “FREESHIP.” The company’s return policy will also be extended once its stores reopen.
The brand has also postponed its annual convention, called Sephoria.
In a statement previously sent to Insider, a representative for Sephora said:
“We have made the decision to postpone SEPHORiA. The event premise is founded on creating an immersive, inspirational, and inclusive community experience, and one that fosters emotional connection through in-real-life interactions for thousands of attendees.”
“Given the information we have currently available regarding the coronavirus, we believe postponement is the best course of action. The health, well-being, and safety of our clients, employees, and brand partners, is our most important consideration.”
“A close second is ensuring a fun and friction-less client experience. We look forward to hosting SEPHORiA in the future.”
Ulta Beauty will temporarily close its doors starting Thursday at 6 p.m.
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On Tuesday, Ulta Beauty announced that it will be closing its US stores starting Thursday at 6 p.m. The locations are expected to stay closed until March 31 at least.
“If you’re shopping remotely, you can continue to visit us on our Ulta Beauty app or at ulta.com,” Ulta Beauty CEO Mary Dillon wrote in a statement. “We’re now offering free shipping for any purchase of $15 or more, and we continue to offer our 60-day return policy.”
“We understand the impact this will have on our guests and we want you to know how much we appreciate your flexibility and understanding,” she continued. “We also understand the impact this will have on our associates, who are at the heart of our company. To care for them during this unprecedented time, we will continue to pay our store and salon associates, as well as provide benefits for those who are currently enrolled.”
Glossier has closed its retail locations for the time being.
- John Sciulli/Stringer/Getty Images for Nasty Gal
On Friday, Glossier founder and CEO Emily Weiss wrote a message to her brand’s customers and community on Instagram:
“We’ve made the difficult decision to close all our current permanent and temporary retail locations (New York, Los Angeles, London, and Atlanta) for at least the next two weeks to help mitigate the spread of COVID-19,” she wrote. “We will also delay the opening of Glossier Arizona, which was scheduled for next Wednesday.”
Weiss’ statement went on to say that Glossier’s retail employees will be paid for lost shifts during those two weeks.
Walgreens is staying open during the coronavirus pandemic, so it has removed makeup testers from stores.
- Fred Prouser/Reuters
In a statement sent to Insider, a representative for Walgreens said:
“As a neighborhood health, beauty, and retail destination, customer and team-member safety remain a number one priority for Walgreens. Walgreens beauty team members are required to follow hygiene protocols and sanitation procedures with products and testers every day.”
“Although we are confident that these practices maintain the health and safety of our team members and customers, in an overabundance of caution during the COVID-19 outbreak, we will remove testers from stores until further notice.”
Lush Cosmetics is closing its North American stores between March 16 and March 29.
- Benoit Daoust/Shutterstock
On Monday, Lush Cosmetics posted a quote on Instagram that read: “In this moment, there is no business as usual.” In the caption of the photo, the brand wrote:
“Given what we know today, we believe it’s our duty as an ethical business to do what we can to slow the spread of this virus and minimize the impact on our hardworking healthcare professionals.”
“As such, we have decided to temporarily close all 258 Lush retail stores across Canada and the US from March 16 to March 29. We are working through how we can best support our employees through these changes, ensuring regular pay for all staff during this period.”
BareMinerals will close its doors for at least two weeks.
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In an Instagram post on Monday, the brand wrote that the safety of shoppers and employees “must come first.”
“Our corporate headquarters is operating remotely and we are working hard to ensure everyone on our team is informed and supported while we closely follow the guidance of the Centers for Disease Control and Prevention (CDC),” the brand’s statement said.
“We are still here for you at bareMinerals.com, prepared to assist you virtually, and we’re looking forward to doing so via email, phone, and LiveChat. We will keep you informed of additional changes we make as we all work together to do what’s best for the community,” it continued.
KKW Beauty announced that it would be postponing its upcoming makeup launch.
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The beauty brand, which was founded by Kim Kardashian West, announced in an Instagram post on Monday that it has pushed back its upcoming launch as a result of the coronavirus.
“In light of what is happening around the globe, we have made the decision to postpone our upcoming online launch of Nude Gloss and Classic II that was scheduled for this Friday, March 20,” the brand’s statement said.
“Thank you for your continued support and understanding,” it continued. “We send our best wishes for everyone’s safety and health as we get through these unprecedented times together as a community.”
Skin-care brand Sunday Riley is paying non-salaried employees who won’t be able to work during the coronavirus pandemic.
- Hollis Johnson/INSIDER
On Monday, the founder of skin-care brand Sunday Riley took to Instagram with a video about how her namesake brand is helping its employees during the coronavirus pandemic. According to Riley, her brand has approximately 125 hourly employees, who were told not to work in stores for two weeks.
“As a brand, we are paying them,” Riley said about hourly employees on Instagram. “It doesn’t go against their vacation and we’re making sure we’re pulling all of our field sales team members out of the field and doing some social distancing. Like I said, we’re gonna make sure they’re taken care of.”
Jeffree Star Cosmetics has temporarily shut down its warehouse to protect employees from the coronavirus.
- Rosdiana Ciaravolo/Getty Images
On Monday, Star shared an update about his employees on Snapchat, saying: “The whole warehouse is off today. I’m not playing games.”
“All my employees are getting m—–f—— paid,” Star said. “Other jobs that are being shiesty, you’re going to be f—– when this virus is over in a few weeks and you have no loyal employees – I think it’s f—– up.”
“Some of these corporations need to step it the f— up,” he continued. “If you work somewhere where they’re playing you, it breaks my heart and I am so sorry. It’s horrifying. As a boss, I can’t fathom doing that to my employees or anyone.”
Morphe is temporarily closing stores in the US, Canada, and the United Kingdom.
- Amanda Krause/Insider
On Monday, the brand wrote on Instagram: “Given what we know about COVID-19, we have made the decision to temporarily close Morphe stores in the US, Canada, and UK from March 16 through March 29.”
The brand also said it is “ensuring regular pay” for its employees during that time frame.
NYX stores will also be closing temporarily.
- Rachel Murray/Stringer/Getty Images
According to an Instagram post from the brand, stores will be closed “until further notice.”
“We believe this decision is the right one to protect our store employees and our customer community,” NYX wrote on Instagram.
“We are doing everything we can to support our employees while the store is closed, including providing pay through April 30 or until we determine that we can safely reopen our stores at an earlier date,” the post continued.
Not only is Kiehl’s closing its stores for the time being, but it’s also offering free shipping to customers.
- Cristina Arias/Getty Images
Kiehl’s announced that it’s closing its stores “until further notice” in an Instagram post on Tuesday.
“We want you to know that our employees will receive pay for all hours they have been scheduled to work,” the brand’s statement said. “In addition, we are actively helping any team member battling this virus, needing time to self-quarantine, or finding their lives disrupted during this unusual time.”
“We will miss you in our stores, but we are open to serve your healthy skin needs on our social channels and 24/7 at kiehls.com, where shipping is free on all orders, until further notice.”
Deciem has temporarily shut down stores in eight countries.
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The brand shared a simple statement to Instagram on Monday, writing: “We love nothing more than welcoming you to our cozy homes around the world, but have decided to close all stores temporarily to slow the spread of COVID-19.”
“Our loving team will be paid for their time as normal, and we are working to find new ways to have them connect with all of you soon,” the brand wrote in the caption. “In the meantime, you can find some of us here or at www.deciem.com/contact – even if you simply need to chat. Let’s take care of one another.”
The Body Shop is closing its stores in North America and Portugal until at least March 27.
In a statement sent to Insider, a representative for the brand said: “As the impact of COVID-19 continues to be felt around the world, we are taking the next step to protect the safety of our communities by closing retail stores across North America effective March 16 until at least March 27. Stay healthy, be safe, and look out for one another.”
The Body Shop shared more information on its Instagram story, writing: “Our first responsibility is the safety of our people. We have stores that are remaining open and we’ve introduced a number of measures to keep everyone safe, including additional testers and avoiding all skin-to-skin contact.”
“Any colleagues who don’t feel well have been advised to stay home,” the statement continued. “As of March 16, our stores in North America and Portugal are closed until further notice.”
Colourpop has temporarily stopped shipping online orders, as the company is based in California.
On Sunday, Colourpop alerted customers through email that it has temporarily closed its distribution and fulfillment centers. The brand also posted the statement on its website:
“Due to the current health orders in California, we have temporarily closed our distribution and fulfillment centers. While our website remains available to accept your orders, we cannot guarantee delivery dates at this time. Your order will receive top priority as soon as we can resume shipping.”
“During this time, we have updated our return policy to allow customers to cancel all unshipped orders at any time for a full refund. We will provide any updates regarding our operations through our website, email newsletter, and social platforms.”
“We truly appreciate our community and we are sending hopes of health and safety to you all.”
Selena Gomez’s brand Rare Beauty paused its latest marketing campaign, which relied on the participation of fans.
- Danny Moloshok/Reuters
On February 27, Rare Beauty wrote on Instagram that it was looking for fans to share what “makes them rare” for a chance to be featured in the brand’s #WeAreRare campaign. On March 10, however, the brand announced that the campaign would be suspended.
“The health and well-being of our community is always going to be our highest priority,” the brand’s statement said. “In light of the latest updates and rapidly evolving situation with COVID-19 (coronavirus), we’ve unfortunately made the difficult decision to postpone our #WeAreRare community call photoshoot until further notice.”
“We would have loved to meet some members in person in March,” it continued. “We each have to do our part to limit the spread of coronavirus.”
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