Brands are hiring Animal Crossing players to help them sneak into the digital world, launch products, and create custom in-game experiences
Influencer and Animal Crossing fan Claire Marshall used her game expertise to help beauty brand Tatcha build its own branded island in the game.
Skincare products make for a great gift they'll actually use. Here are 31 great skincare gift ideas, including Sephora gift cards, hydrating gift sets, and microcurrent devices.
THE STYLE SERIES: How a stay-at-home mom grew her mobile blow-out business into the multimillion-dollar haircare empire Drybar
The pandemic has put much of the world on hold, but Alli Webb hasn't stopped. Business Insider caught up with the Drybar founder to see what's next.
Jerrod Blandino's millennial makeup empire is going strong with Gen Z, too. He says entrepreneurs need to remember 4 things, most of all be unique.
'You must come in with something new, with something personal,' Jerrod Blandino says. 'The world doesn't need another Too Faced. You know, it exists.'
How a college Facebook friendship turned into a bikini blog that ballooned into 1 million Instagram follows and a multimillion-dollar swimwear line
Monday Swimwear cofounder Devin Brugman said Instagram has been a key tool in her career, since she befriended Natasha Oakley while still a student.
Tinted lip balms are a great barely-there makeup product. These are the best tinted lip balms you can buy for a subtle tint and great hydration.
This beauty startup uses a highly accurate foundation-matching quiz to help you find the right shade — I found my match on the first try
Il Makiage makes finding the right foundation shade easy with its quiz. I tried it and was impressed that it got my color correct on the first try.
Rea Ann Silva is the creator of the Beautyblender, the egg-shaped makeup sponge that changed the game. We spoke with her about how she created it.
Why a DTC startup CEO requires all new hires to spend 2 weeks working in customer service and how this rule saved his company during the pandemic
Founder and CEO Morgan Hirsh said responding to customer requests gives new employees a "front-row seat into the inner workings of the business."
How Chipotle, Nike and 20 other brands found major success on TikTok via viral challenges, user-generated content, and a focus on engaging Gen Z
Brands like Chipotle, Kylie Cosmetics, and Dunkin' are leveraging the social media app to increase engagement with consumers.
I tried a hair-drying towel that claims to absorb 10 times its weight in water, and it actually cut my drying time in half
The Volo Hero is a large towel said to absorb 10 times its weight in water. I tried it, and it cut my hair-drying time in half.
EXCLUSIVE: Here are the 15 fastest-growing DTC and mainstream beauty brands, according to growth in digital traffic
Brands on the list represent a mix of popular and lesser known direct-to-consumer brands as well as larger companies within the beauty industry.
Menstrual cups are an eco-friendly alternative to pads and tampons. We researched the best menstrual cups you can buy, including DivaCup and Lena.
Public Goods raised $15 million for its subscription-only marketplace of home and personal care products designed to fight decision fatigue
Public Goods' online marketplace helps shoppers "get all for the things you need, but without the overwhelming and paralyzing choice," Hirsch said.
Beauty giant Estée Lauder will review its products for 'cultural sensitivity,' including the use of terms 'brightening' and 'whitening,' according to a leaked memo
Beauty giant Estée Lauder Companies, which owns Clinique, MAC, and Bobbi Brown, will review both current and future products.
Retinol creams and moisturizers can be a game-changer for your skin. Here are the best ones we've found for every budget and skin type.
A thoughtful beauty gift set can be a great value and save you time shopping for individual items. Here are 34 gift sets that anyone would love.
Coffee, tea, or red wine can easily stain your teeth. These are the best at-home whitening kits that you can buy to make your teeth look brighter.
Soko Glam is offering 20% off a huge selection of K-beauty skincare — here are the some of the best products on sale
Soko Glam is running a rare 20% off sitewide sale now through September 7. Save on K-beauty favorites from some of our favorite brands.
Ulta's 21 Days of Beauty sale is going on now — get up to 50% off bestselling beauty and skincare products
Ulta's bi-annual 21 Days of Beauty event promises up to 50% off select products from popular brands each day through September 19.