Beauty
I tested 15 drugstore eyeliners to see which ones applied best and lasted the longest, and there were only 7 that ultimately made the cut
If you want high-quality eyeliner without the hefty price tag, here are the best drugstore eyeliners we found — from gel to liquid to pencil.
TikTok is reshaping beauty and skincare trends among teens. Here are the brands that are the biggest winners.
Brands like CeraVe, The Ordinary, and e.l.f. are among teens' favorite skincare and beauty brands. And that can be traced right back to TikTok.
67 gifts under $25 that anyone will love — from a cold brew coffee maker to a silk pillowcase
Need a great gift that won't break the bank? We've got more than 60 finds under $25 that are both thoughtful and affordable.
We asked 2 women to test out Birchbox's beauty subscription service — here's what was in each box, and what the service is really like to use
Birchbox sends monthly subscription boxes full of sample-sized beauty products so you can discover what you like before buying it full size. Here's what we actually thought of the subscription.
James Charles' underage sexting scandal lands makeup brand Morphe in hot water
Pressure is mounting on the makeup brand to speak out following James Charles' video addressing recent accusations that he sexted teenage boys.
22 popular online startups you can now find at Target — including Function of Beauty, Harry's, and Gravity
Many online startups can be found at retail stores you've been shopping at for years. We've rounded up some of the brands you can find at Target.
Maelove's under-$35 skincare products are on par with many luxury brands I've tried — here's what they're like to use
I try a lot of skincare products as a beauty expert on the Insider Reviews team, and Maelove remains one of my favorite brands. Here's why.
The CEO of Trinny London explains how she grew her DTC beauty brand to $58 million in annual revenues within 4 years
Trinny London sells premium cream-based products in stackable pots, and it has a huge community of online fans.
We asked experts which facial exfoliators work best for every skin type — these are the 10 they recommend
Regardless of your skin type, a good facial exfoliant is an important part of your skincare regimen. These are the best you can buy, according to experts.
A beauty entrepreneur beat 650 applicants to receive a $20,000 grant and mentorship from ThirdLove's cofounders. Here's how she did it.
Arah Sims left her job as a real estate investor to start Kyütee Nails in 2020. She won a grant by being authentic — and using a strong pitch deck.
The 4 best teeth whitening kits for a brighter smile and minimal irritation
Some at-home teeth whitening kits cause gum and teeth sensitivity, but these 5, from brands like Crest and SmileDirectClub, work without irritation.
The 11 best sheet masks we've tested for every skin type
Sheet masks make it easy to rehydrate your skin and improve your complexion. These are the best sheet masks you can buy in 2021.
The 9 best lip balms with SPF — because your lips need protection, too
A good lip balm with SPF will block harmful UV rays. We consulted two dermatologists and gathered the best lip balms with SPF in 2021.
Dermstore is having a huge sale, including up to 20% off Dr. Dennis Gross, Sunday Riley, and Dermalogica
Now through March 10, Dermstore is offering up to 20% off skincare, hair care, and makeup. Here are the best deals from the sale.
Heyday's CEO lays out how the buzzy skincare startup is using $20 million in Series B fundraising to bring its facial services to the masses
As part of a deal led by the private equity firm Level 5 Capital Partners, Heyday will soon launch a series of franchise stores around the country.
We've tested dozens of moisturizers for dry skin — these are the 15 best
We tested popular face creams specially formulated for dry skin to find the best, most hydrating options out there.
9 beauty brands that experts say are destined for M&A or IPOs as Estée Lauder buys Deciem and Jessica Alba's Honest Co. prepares to go public
From skincare to augmented reality, analysts say these brands could follow Honest Co. to an IPO or get acquired by Unilever or Estée Lauder.
The 5 best body moisturizers our team has tested
Whether you have dry skin or just want healthy skin, we've rounded up a list of the best body moisturizers in 2021.
The 4 best whitening toothpastes of 2021 that help remove surface stains from your teeth
Whitening toothpaste is an easy, pain-free way to remove stains from your teeth. Here, our top picks for sensitive teeth, drugstore buys, and more.
The 4 best tweezers we've tested
Not all tweezers are created equal, and depending on your needs, the right pair of tweezers can make a huge difference. Here are the best tweezers in 2021.