22 fashion brands giving back in response to the coronavirus pandemic

Everlane is donating all of the profits from its 100% Human Collection to Feeding America.

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Everlane is donating all of the profits from its 100% Human Collection to Feeding America.
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Everlane
  • Fashion companies, just like beauty and cosmetic brands, are donating to charities amid the coronavirus pandemic.
  • SKIMS, for instance, is donating 20% of proceeds from its Cotton Collection to Baby2Baby, a charity that is helping families impacted by the outbreak.
  • Everlane, Kendra Scott, and Allbirds are also stepping up to help.
  • Visit Insider’s homepage for more stories.

Cupcakes and Cashmere is donating 20% of its profits.

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Cupcakes and Cashmere is donating to the CDC Foundation emergency response fund indefinitely.
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Cupcakes and Cashmere

Emily Schuman, the creator of the Cupcakes and Cashmere, announced her shop – which sells fun clothes like the $88 Bradshaw handbag in the photo above – is donating 20% of its profits to the CDC Foundation’s emergency response fund.

The discount is immediately applied at checkout, cannot be combined with other offers, and excludes fine jewelry.


SKIMS donated 20% of the profits from its restock of The Cotton Collection and $1 million.

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The Cotton Collection restocked on Monday, March 23 at 9 a.m. PT.
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@skims/Instagram

As of Monday, March 23 at 9 a.m. PT, SKIMS started donating to Baby2Baby’s COVID-19 emergency response program, which is on a mission to provide basic essentials to children in need.

Everything in The Cotton Collection is available in five different colors: bone (white), iris mica (lavender), mineral (green), kyanite (blue), and soot (black).

It includes a $34 rib tank, $52 rib thermal leggings, a $20 rib thong, a $28 rib brief, and the $32 rib boxer, just to name a few.

On March 27, SKIMS announced the restock of its Solutionwear, and in doing so that its $1 million donation to families affected by COVID-19 too.


Jewelry brand Kendra Scott is giving back in two different ways.

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50% of all proceeds from the Everlyne Bracelets will directly support Feeding America’s COVID-19 response fund.
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Kendra Scott

The first is that 50% of all profits from the $40 Everlyne friendship bracelet, which is available in six different colorways, will be directly donated to Feeding America’s COVID-19 response fund. It is helping food banks support communities impacted by the pandemic.

On March 17, Kendra Scott also donated 500,000 meals to kickstart the campaign.


Crocs is donating 10,000 pairs of free shoes to US healthcare workers.

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Crocs CEO Andrew Rees said in a statement the company came up with the idea after talking to healthcare workers about how they could help.
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Gary Perkin/Shutterstock

A spokesperson told Business Insider that healthcare workers will be able to claim a free pair of shoes on its site every day from 12 p.m. ET. Each day, 10,000 new pairs of Crocs will be added to the site until the stocks run out.


Allbirds is donating shoes to anyone who works in healthcare that is helping to fight COVID-19.

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Allbirds is donating their popular wool runner sneaker.
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Allbirds

The San-Francisco based company shared a statement on Instagram on March 20 that it would be donating a pair of its popular $95 wool runner sneakers in the tuke matcha colorway while supplies lasted. It asked healthcare workers to email together@allbirds.com to claim their shoes.

“To our US healthcare community – we want to thank you for being on the front lines and helping to keep our communities healthy. We appreciate and admire everything you are doing,” the Instagram caption read.


Everlane is also donating to Feed America’s COVID-19 response fund.

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Everlane is donating all profits from its 100% Human Collection to Feeding America.
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Everlane

The clothing retailer is giving all profits from its 100% Human Collection to Feeding America’s COVID-19 response fund, which is helping food banks during the pandemic.

The collection includes a $25 crew shirt in small print and medium print, a $25 box-cut tee, a $25 muscle tank, a $48 french terry sweatshirt, and a $48 french terry hoodie.


Modern Citizen announced it will be donating $10 from every order over $150 and matching each donation.

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Modern Citizen is donating $10 from every $150 order to Feeding America.
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Modern Citizen

On March 19, Modern Citizen announced on Instagram that starting immediately, it would be donating $10 from every order over $150, as well as matching each donation for a total contribution of $20 to Feeding America’s COVID-19 response fund.

“We’re thankful for each and every person continuing to shop with us – it’s a very tough moment for small businesses, but an even tougher time for millions of Americans who are extra vulnerable due to impact from the COVID outbreak. Regardless of how you choose to make an impact, we hope that helping others lifts your spirits. Seeing our communities take action has certainly inspired us,” the caption read.


Luna Skye by Samantha Conn is donating $100 from every order to One Fair Wage.

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Luna Skye by Samantha Coon is donating to One Fair Wage through the month of May.
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@lskyejewelry/Instagram

The jewelry brand, Luna Skye, is donating to One Fair Wage, an organization that offers financial assistance to those whose jobs have been impacted by the pandemic, through the end of May.


Paige is donating 20% of all profits to St. Vincent Meals on Wheels.

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Paige is donating 20% of all profits to St. Vincent Meals on Wheels.
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Paige

Paige is offering 25% off site-wide and giving 20% of all its profits to St. Vincent Meals on Wheels, a nonprofit organization that prepares and delivers meals to seniors and other residents of Los Angeles in need, with the code “FRIENDS2020.”


Frame is also donating 20% of all its profits to Baby2Baby.

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Frame is donating 20% of all profits to Baby2Baby.
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Frame

Just like SKIMS, Frame is offering 20% off the entire site and donating 20% of all its profits to Baby2Baby.


Vardagen is giving 20% of the sales from its PNDMC collection to “independent freelance creatives that are currently out of work due to the coronavirus.”

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Vardagen is donating 20% of sales from its PNDMC collection.
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Vardagen

Vardagen’s PNDMC collection “is designed to explore and make the best of this crazy situation we’ve all found ourselves in,” according to the clothing brand’s website. It features $42 T-shirts, $15 towels, and an $85 hoodie that says “Wash your hands, sinners.”


Kenneth Cole is donating 20% of the net sales from its website to the COVID-19 solidarity response fund.

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Kenneth Cole is donating 20% of net sales from its website.
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Kenneth Cole

A portion of your purchase of these $115 snakeskin-embossed sandals will go toward helping to fight the coronavirus. Kenneth Cole is donating 20% of its net sales to the COVID-19 solidarity response fund, which helps those impacted by the pandemic.


Fine jewelry designer Jennifer Meyer is donating 20% of its profits to Baby2Baby.

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Jennifer Meyer is donating 20% of all sales to Baby2Baby through the end of March.
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Jennifer Meyer

Through the end of March, Jennifer Meyer, a favorite jewelry designer of celebrities like Meghan Markle, donated to Baby2Baby. She has served as a board member for the past three years, according to her Instagram statement.

“Right now, children are in dire need of basic necessities. Parents are out of work, not making a penny, can’t afford to buy items like formula, food or diapers for their children. I’ve heard directly from parents going to the store with their last $5 to buy formula and none is even available. Please donate whatever you can to help these families who need it the most ❤️ Stay safe and let’s help each other every which way we can! All my love, Jen ❤️,” she wrote.


Staud is offering 25% off the entire site and is donating 10% of sales to St. Vincent Meals on Wheels.

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Staud is donating 10% of sales to St. Vincent Meals on Wheels.
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Staud

The LA-based brand has beautiful handbags like the $295 Mini Shirley Bag above for 25% off right now. Just like Paige, Staud is donating to St. Vincent Meals on Wheels.


Fine jewelry company Liven Co. is donating 10% of its profits to the Direct Relief Organization.

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Liven Co. is donating 10% of profits to the Direct Relief Organization.
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Liven Co.

Liven Co. specializes in beautiful pieces like the $450 diamond star and moon huggies above. Amid the coronavirus pandemic, the company is donating 10% of its profits to the Direct Relief Organization, which helps provide healthcare professionals with protective equipment and other essential medical supplies.


Now through April 15, Margaux is donating 10% of all sales to support healthcare workers.

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Margaux is donating 10% of all sales to either the Direct Relief Organization or Doctors Without Borders.
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Margaux

The luxury shoe brand, which is most known for its signature $245 classic flat, is letting customers chose to donate their 10% to either the Direct Relief Organization or Doctors Without Borders.


Universal Standard is giving those in the US medical community a free piece from its Foundation line.

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Each item comes in different colors.
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Universal Standard

The brand’s Foundation line includes tees, tanks, and bodysuits. Universal Standard has already donated $250,000 worth of items from the line, and starting on April 2, it’s offering a buy-one-give-one option to customers who would like to be a part of the initiative. If you purchase a piece of Foundation, Universal Standard will split the price of donating to someone on the waitlist.


For every item sold from Fablectics and Demi Lovato’s limited-edition collection, $5 will be donated.

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The brand is pledging up to $125,000 now through June 30 to support the COVID-19 Solidarity Response Fund.
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Courtesy of Fabletics

Fabletics is pledging up to $125,000, now through June 30, that will be donated to the COVID-19 Solidarity Response Fund for the World Health Organization.

“This is our chance to help the people in our community who need it most during this extraordinary time,” Lovato said in a press release.


Brooks Running is donating 10,000 pairs of shoes to healthcare professionals across the country.

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Brooks Running launched a shoe donation program on April 2.
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Brooks Running

Starting on April 2 at 12 p.m. ET, Brooks Running is asking healthcare workers to sign up with their name, address, shoe size, and the name of their employer to get a free pair of shoes.


For every purchase of Mansur Gavriel’s iconic Bucket Bag, the brand will donate 10% of sales.

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Mansur Gavriel’s bucket bag is available in three different sizes and an array of colors.
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Mansur Gavriel

Mansur Gavriel is donating directly to the GlobalGiving’s Coronavirus Relief Fund for every purchase of the bucket bag in any size and color.


NYDJ is donating 10% of all its online proceeds to the United Way Worldwide COVID-19 Community Response and Recovery Fund.

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The brand is also having a 25% off sitewide sale.
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NYDJ

Starting on March 26, the brand announced it was donating all proceeds from NYDJ.com to the newly formed United Way fund. Through the partnership, NYDJ is sending funding directly to the states that need it.


Studs is giving 20% of its proceeds to the Food Bank For New York City.

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Aside from selling jewelry, Studs is also a piercing studio.
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Studs

To support its donation efforts to the Food Bank For New York City, Studs is also selling a $15 mini-tote swag pack. For every purchase of it, the brand will also donate $10.