- Fashion companies, just like beauty and cosmetic brands, are donating to charities amid the coronavirus pandemic.
- SKIMS, for instance, is donating 20% of proceeds from its Cotton Collection to Baby2Baby, a charity that is helping families impacted by the outbreak.
- Everlane, Kendra Scott, and Allbirds are also stepping up to help.
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Cupcakes and Cashmere is donating 20% of its profits.
- Cupcakes and Cashmere
Emily Schuman, the creator of the Cupcakes and Cashmere, announced her shop – which sells fun clothes like the $88 Bradshaw handbag in the photo above – is donating 20% of its profits to the CDC Foundation’s emergency response fund.
The discount is immediately applied at checkout, cannot be combined with other offers, and excludes fine jewelry.
SKIMS donated 20% of the profits from its restock of The Cotton Collection and $1 million.
Everything in The Cotton Collection is available in five different colors: bone (white), iris mica (lavender), mineral (green), kyanite (blue), and soot (black).
On March 27, SKIMS announced the restock of its Solutionwear, and in doing so that its $1 million donation to families affected by COVID-19 too.
Jewelry brand Kendra Scott is giving back in two different ways.
- Kendra Scott
The first is that 50% of all profits from the $40 Everlyne friendship bracelet, which is available in six different colorways, will be directly donated to Feeding America’s COVID-19 response fund. It is helping food banks support communities impacted by the pandemic.
Crocs is donating 10,000 pairs of free shoes to US healthcare workers.
- Gary Perkin/Shutterstock
A spokesperson told Business Insider that healthcare workers will be able to claim a free pair of shoes on its site every day from 12 p.m. ET. Each day, 10,000 new pairs of Crocs will be added to the site until the stocks run out.
Allbirds is donating shoes to anyone who works in healthcare that is helping to fight COVID-19.
The San-Francisco based company shared a statement on Instagram on March 20 that it would be donating a pair of its popular $95 wool runner sneakers in the tuke matcha colorway while supplies lasted. It asked healthcare workers to email firstname.lastname@example.org to claim their shoes.
“To our US healthcare community – we want to thank you for being on the front lines and helping to keep our communities healthy. We appreciate and admire everything you are doing,” the Instagram caption read.
Everlane is also donating to Feed America’s COVID-19 response fund.
Modern Citizen announced it will be donating $10 from every order over $150 and matching each donation.
- Modern Citizen
On March 19, Modern Citizen announced on Instagram that starting immediately, it would be donating $10 from every order over $150, as well as matching each donation for a total contribution of $20 to Feeding America’s COVID-19 response fund.
“We’re thankful for each and every person continuing to shop with us – it’s a very tough moment for small businesses, but an even tougher time for millions of Americans who are extra vulnerable due to impact from the COVID outbreak. Regardless of how you choose to make an impact, we hope that helping others lifts your spirits. Seeing our communities take action has certainly inspired us,” the caption read.
Luna Skye by Samantha Conn is donating $100 from every order to One Fair Wage.
Paige is donating 20% of all profits to St. Vincent Meals on Wheels.
Paige is offering 25% off site-wide and giving 20% of all its profits to St. Vincent Meals on Wheels, a nonprofit organization that prepares and delivers meals to seniors and other residents of Los Angeles in need, with the code “FRIENDS2020.”
Frame is also donating 20% of all its profits to Baby2Baby.
Vardagen is giving 20% of the sales from its PNDMC collection to “independent freelance creatives that are currently out of work due to the coronavirus.”
Vardagen’s PNDMC collection “is designed to explore and make the best of this crazy situation we’ve all found ourselves in,” according to the clothing brand’s website. It features $42 T-shirts, $15 towels, and an $85 hoodie that says “Wash your hands, sinners.”
Kenneth Cole is donating 20% of the net sales from its website to the COVID-19 solidarity response fund.
- Kenneth Cole
A portion of your purchase of these $115 snakeskin-embossed sandals will go toward helping to fight the coronavirus. Kenneth Cole is donating 20% of its net sales to the COVID-19 solidarity response fund, which helps those impacted by the pandemic.
Fine jewelry designer Jennifer Meyer is donating 20% of its profits to Baby2Baby.
- Jennifer Meyer
Through the end of March, Jennifer Meyer, a favorite jewelry designer of celebrities like Meghan Markle, donated to Baby2Baby. She has served as a board member for the past three years, according to her Instagram statement.
“Right now, children are in dire need of basic necessities. Parents are out of work, not making a penny, can’t afford to buy items like formula, food or diapers for their children. I’ve heard directly from parents going to the store with their last $5 to buy formula and none is even available. Please donate whatever you can to help these families who need it the most ❤️ Stay safe and let’s help each other every which way we can! All my love, Jen ❤️,” she wrote.
Staud is offering 25% off the entire site and is donating 10% of sales to St. Vincent Meals on Wheels.
Fine jewelry company Liven Co. is donating 10% of its profits to the Direct Relief Organization.
- Liven Co.
Liven Co. specializes in beautiful pieces like the $450 diamond star and moon huggies above. Amid the coronavirus pandemic, the company is donating 10% of its profits to the Direct Relief Organization, which helps provide healthcare professionals with protective equipment and other essential medical supplies.
Now through April 15, Margaux is donating 10% of all sales to support healthcare workers.
Universal Standard is giving those in the US medical community a free piece from its Foundation line.
- Universal Standard
The brand’s Foundation line includes tees, tanks, and bodysuits. Universal Standard has already donated $250,000 worth of items from the line, and starting on April 2, it’s offering a buy-one-give-one option to customers who would like to be a part of the initiative. If you purchase a piece of Foundation, Universal Standard will split the price of donating to someone on the waitlist.
For every item sold from Fablectics and Demi Lovato’s limited-edition collection, $5 will be donated.
- Courtesy of Fabletics
“This is our chance to help the people in our community who need it most during this extraordinary time,” Lovato said in a press release.
Brooks Running is donating 10,000 pairs of shoes to healthcare professionals across the country.
- Brooks Running
Starting on April 2 at 12 p.m. ET, Brooks Running is asking healthcare workers to sign up with their name, address, shoe size, and the name of their employer to get a free pair of shoes.
For every purchase of Mansur Gavriel’s iconic Bucket Bag, the brand will donate 10% of sales.
- Mansur Gavriel
NYDJ is donating 10% of all its online proceeds to the United Way Worldwide COVID-19 Community Response and Recovery Fund.
Starting on March 26, the brand announced it was donating all proceeds from NYDJ.com to the newly formed United Way fund. Through the partnership, NYDJ is sending funding directly to the states that need it.
Studs is giving 20% of its proceeds to the Food Bank For New York City.