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Premium Advertising 2021-04-13T11:36:27Z
TikTok pitch deck

TikTok is angling for more e-commerce ad dollars. Here's the pitch deck it's using to lure advertisers to the platform.

Its new ad formats let brands showcase their product catalogs, retarget people with products, and highlight sales and promotions.
Premium Advertising 2021-04-13T10:10:15Z

A look inside Klarna's influencer council, which the $31 billion 'buy now, pay later' giant hopes will set a standard for responsible influencer marketing

Klarna's new influencer council brings together industry experts like PrettyLittleThing's marketing director Nicki Capstick and influencer Amelia Liana.
News 2021-04-13T09:15:45Z
prince philip

The BBC reportedly received 110,000 complaints about its coverage of Prince Philip's death, the most of all time

Prince Philip died Friday at the age of 99, prompting the BBC to scrap its usual programming to run tributes and royal news bulletins.
Media 2021-04-12T23:02:00Z

Get a sneak peek into the most trusted social media platforms of 2020

Get a peek into our Digital Trust Rankings by downloading a FREE preview of our 2020 Digital Trust Enterprise Edge Report!
Retail 2021-04-12T21:42:12Z

Makeup lovers are boycotting Morphe as the brand stays silent on James Charles sexting allegations

Morphe, which sells James Charles products, has been flooded with negative social-media comments about the YouTuber. The company has stayed silent.
Advertising 2021-04-12T21:17:28Z

Insiders are buzzing about Subway sale rumors

Insider's top advertising and media stories for April 13.
Media 2021-04-12T20:00:00Z

The Podcast Audience Report

In The Podcast Audience Report, Insider Intelligence breaks down the demographics of US podcast listeners.
Media 2021-04-12T17:01:00Z

The Brand Investment in Esports Report

Insider Intelligence details the explosive growth of Sports, and breaks down the different channels brands can take to reach esports fans.
Entertainment 2021-04-12T16:56:25Z

Will Smith's Apple film 'Emancipation' pulled production from Georgia due to its voting restrictions

The film, which was sold to Apple in a deal valued at $120 million, is the first major production to leave Georgia because of its new voting law.
Premium Advertising 2021-04-12T16:54:40Z

Inside the CareerAdvice TikTok trend, where creators have driven more than 1 billion views and are helping Gen Z users land jobs

TikTok career coach David Paykin has more than 1 million followers. Elsewhere, TikTok is driving thousands of visits to Work It Daily's careers site.
Advertising 2021-04-12T14:25:01Z

The ultimate guide to Amazon's advertising business, which is $21 billion and growing

Amazon is making big moves to grow its advertising business, sending ripples through the ad industry.
Premium Advertising 2021-04-12T14:03:52Z

This 22-year-old influencer made $21,000 in 8 months by talking about chronic illness and body image on TikTok and Instagram

Gigi Robinson has 135,000 followers on TikTok and has worked with brands and organizations including Philosophy and Ronald McDonald House Charities.
Premium Media 2021-04-12T13:25:39Z

A new startup is helping influencers design and manufacture their own products

Pietra's new marketplace is built to connect content creators with product designers, suppliers, warehouses, and fulfillment companies.
Premium Advertising 2021-04-12T12:58:22Z

Porter Novelli's CEO says he's starting to reverse the firm's declines by banking on cause-driven marketing

It's trying to expand its work for corporations that face pressure to take social stands and communicate to employees during the pandemic.
Advertising 2021-04-12T11:48:52Z

Everything to know about the public relations industry, from pay and hiring to growth areas

The public relations industry is undergoing big changes — here's the latest on pay, hiring, and growth areas.
Media 2021-04-12T11:01:00Z

Social Media Users Report: Latest stats and trends through 2024 by platform and location

Insider Intelligence updates its forecasts for social network usage worldwide in key regions and markets and explores trends shaping the landscape.

The best offers from Insider Coupons

Advertising 2021-04-11T23:49:17Z

1.3 million Clubhouse users' data was reportedly leaked

Insider's top advertising and media stories for April 12.
Media 2021-04-11T13:10:00Z

The top 9 shows on Netflix this week, from 'Who Killed Sara?' to 'Big Time Rush'

The Netflix thriller "Who Killed Sara?" was the streamer's most popular TV series this week, followed by the crime drama "The Serpent."
Opinion 2021-04-11T12:05:00Z

The media landscape shifted under Silicon Valley's feet, so now they're trying to silence criticism they don't like

Clubhouse investor Marc Andreessen's attacks on Taylor Lorenz are indicative of Big Tech's larger goal: to silence criticism they don't like.
Premium Media 2021-04-10T17:39:08Z

Salesforce invests $40 million in text-marketing startup Community

Salesforce's investment in Community comes as the upstart looks to expand its customer base.
Politics 2021-04-10T16:01:40Z

A Twitter and Roblox user posing as a White House reporter snuck in 4 questions to press secretary Jen Psaki

A Twitter and Roblox user who posed as a WHCA member managed to land four questions in recent Biden administration briefings, Politico reported.
Media 2021-04-10T14:01:00Z

Get a sneak peek into the most trusted social media platforms of 2020

Get a peek into our Digital Trust Rankings by downloading a FREE preview of our 2020 Digital Trust Enterprise Edge Report!
Opinion 2021-04-10T13:04:00Z

Musicians deserve a raise too, and they're right to organize against Spotify's exploitative practices

Musicians are the original gig workers, and they are demanding an end to exploitation from their Big Tech overlords.
Premium Media 2021-04-10T10:41:21Z

Playboy is seizing on NFTs as its next big revenue opportunity

Playboy's Rachel Webber breaks down the company's NFT strategy as it launches a partnership with Nifty Gateway to showcase its 67-year art history.
Premium Advertising 2021-04-10T10:40:10Z

These 3 student influencers are earnings thousands of dollars on YouTube by posting videos about exam tips and study hacks

Study influencers like Elliot Choy, Jasmine Shao, and Hannah Ashton have earned thousands from AdSense and struck deals with major brands.
Media 2021-04-10T09:28:46Z

The BBC was accused of broadcasting too much TV coverage of Prince Philip's death so it set up a complaints page for annoyed viewers

The broadcaster cleared its entire program schedule up to 6 p.m in order to focus its coverage around Prince Philip's death, which left some viewers frustrated and confused.
Premium Media 2021-04-09T22:09:10Z

China's box-office dominance was accelerated by the pandemic and it has big implications for Hollywood's future

Local films helped the China box office spring back to life as US theaters struggled, but there's still hope for Hollywood blockbusters there.
Media 2021-04-09T19:47:57Z

The top 9 movies on Netflix this week, from 'Concrete Cowboy' to 'Legally Blonde'

Netflix's "Concrete Cowboy," starring Idris Elba, was the streaming giant's most popular movie this week.
Premium Media 2021-04-09T17:41:30Z

Newsrooms are facing a mental-health crisis, and burnout is driving some journalists to quit

As some journalists head for the exits, citing burnout, newsroom leaders are attempting to put in place mental-health safeguards.
Media 2021-04-09T16:35:50Z

Seeking names for the leading attorneys and law firms that work with creators and influencers

We want to hear from you on the attorneys and law firms that have been the most effective at working with creators in the past year.
Premium Advertising 2021-04-09T14:17:10Z
Media 2021-04-09T13:18:44Z

BBC presenters immediately changed into black clothes following the news of Prince Philip's death. They always have black outfits on standby, sources say.

The BBC presenter Martine Croxall wore all black to announce Prince Philip's death. BBC sources say presenters always have black clothes on standby.
Media 2021-04-09T13:13:02Z

3 Marvel Cinematic Universe movies aren't available to stream on Disney Plus. Here's why.

Some Marvel Cinematic Universe movies may never stream on Disney Plus unless a deal is reached with other movie studios.
Premium Media 2021-04-09T12:42:06Z

TikTok is reshaping beauty and skincare trends among teens. Here are the brands that are the biggest winners.

Brands like CeraVe, The Ordinary, and e.l.f. are among teens' favorite skincare and beauty brands. And that can be traced right back to TikTok.
Premium Media 2021-04-09T12:01:28Z

The top creator economy moves of the week, from new co-owners at 100 Thieves to a $4 billion valuation for Patreon

Here are people moves in the creator industry, focusing on digital talent agencies, influencer startups, and social-media platforms.
Media 2021-04-09T09:26:38Z

2 executives leave CBS as it investigates claims they blocked efforts to hire Black journalists and created a hostile work environment

Executives Peter Dunn and David Friend have left CBS following a two-month suspension, the company said. They both deny any wrongdoing.
Advertising 2021-04-08T20:40:47Z

Roku is planning a big advertising push

Insider's top advertising and media stories for April 9.
Tech 2021-04-08T20:29:16Z

After the identity of 'Q' may have been revealed in a documentary, QAnon followers are calling it 'fake news'

An HBO filmmaker thought he uncovered the identity of the QAnon creator, but followers of the conspiracy theory are not convinced.
Premium Advertising 2021-04-08T20:23:50Z

Roku is looking for a new ad agency to help position it as the king of streaming

The company plans to run its biggest-ever ad campaign as it takes on Amazon and Apple for connected-TV dominance.
Media 2021-04-08T20:18:24Z

Disney Plus' Marvel shows are the 2 biggest streaming series in the US right now, beating out Netflix

"The Falcon and the Winter Soldier" and "WandaVision" are the most in-demand original streaming shows right now.
Media 2021-04-08T19:19:47Z

US Video Gaming Industry in 2021: Gaming Devices & Gaming Video Content Viewership Trends

The pandemic has led to an increase in gaming usage which resulted in heightened viewership across the gaming landscape in 2020. Learn more about 2021's data.
Media 2021-04-08T18:19:25Z

Why a YouTube creator has focused on email as a way to connect directly with her fans

Erika Kullberg shared how she used her YouTube channel and email list to market and sell a course on how to become a creator.
Media 2021-04-08T17:51:54Z

Netflix has landed the streaming rights to Sony's future 'Spider-Man' movies and franchises like 'Jumanji'

The deal means that the Marvel Cinematic Universe's "Spider-Man" movies will continue to be absent from Disney Plus.
Tech 2021-04-08T16:16:31Z

Companies are staying silent amid beauty guru James Charles' sexting scandal

In a YouTube video, James Charles admitted to sexting with boys who now say they're under 18. Brands have not reacted.
Media 2021-04-08T15:00:55Z

Warner Bros. says it expects to premiere some 2022 movies 'exclusively' in theatres signaling confidence in a box office comeback

It's a reversal of WB's decision to release films both on HBO Max and in theatres in 2021, following a downturn at the box office during the pandemic.
Premium Strategy 2021-04-08T14:46:59Z

What it's like to be an intern at Warner Bros., according to 3 people who went through the program during the pandemic

Former interns said their input in meetings was valued and they were "safe and empowered" by the diverse team and "starstruck" by the job perks.
Media 2021-04-08T13:04:00Z

Sign up for the Chart of the Day Newsletter

The Chart of the Day newsletter is a daily email packed with data and key statistics on the biggest trends in today's most disruptive industries.
Premium Media 2021-04-08T12:38:07Z

Instagram, TikTok, and YouTube insiders explain how to get a job at the social-media giants — from interview tips to landing a referral

Insider spoke to current and former employees at Instagram, TikTok, and YouTube to learn more about their approach to hiring.
Media 2021-04-08T12:03:55Z

The ultimate guide to getting a job at YouTube in 2021

This week's rundown includes how to create and sell an online course, according to a YouTube creator.
Advertising 2021-04-07T23:03:35Z

How ad agencies are planning to return to the office

Insider's top advertising and media stories for April 8.
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