Tucker Carlson says 'every story' about Jacob Blake and George Floyd is a lie, the same day a federal judge wrote that viewers don't take Carlson's statements seriously
Carlson's allegations of dishonesty came after Fox News argued in court that he's prone to hyperbole, exaggeration, and "loose, figurative" language.
THE ESPORTS ECOSYSTEM: The key players and trends driving the red-hot, fast-growing esports space that's on track to surpass $1.5 billion by 2023
Business Insider Intelligence provides a comprehensive breakdown of the key players involved in the fast-growing esports space.
18 Big Tech Predictions for the Second Half of 2020
We put together 18 Big Tech Predictions across Banking, Connectivity & Tech, Digital Media, Payments & Commerce, Fintech, and Digital Health.
Get a sneak peek into the most trusted social media platforms of 2019
Get a peek into our Digital Trust Rankings by downloading a FREE preview of our 2019 Digital Trust Enterprise Edge Report!
A national movie-theater chain is rolling out a wild plan to let you rent your own private cinema, starting at $300 plus the cost of tickets
The COVID-19 pandemic has roiled the movie-theater industry. Only 22% of US adults in a recent poll said they felt comfortable going to a theater.
US Digital Trust Study: Which social media platforms have the highest levels of digital trust among US social users
LinkedIn, Pinterest, and Reddit are the most trusted by their US users among nine major social platforms, according to our 2020 Digital Trust study.
The top 9 movies on Netflix this week, from 'Enola Holmes' to 'The Take'
The Netflix original "Enola Holmes" is among the most popular movies on the streamer this week, but couldn't top a 2016 thriller starring Idris Elba.
'It was literally viral, and then I barely got any credit for it.' Black TikTok creators start dance crazes — and white users profit.
We spoke with Black creators whose popular challenges often go uncredited about how they were pushing for the recognition — and income — they deserve.
The Podcast Audience Report
In The Podcast Audience Report, Insider Intelligence breaks down the demographics of US podcast listeners.
New data reveals the 5 top-performing skincare brands on social media in the last year, as a new generation of influencers on platforms like TikTok gravitates toward affordable brands
A new report from Traackr reveals how skincare became one of the top trends of 2020 and how brands have used social media.
Connected TV Trends 2020 Roundup
Advertiser investment in connected TV is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape.
Bain Capital-owned research firm Kantar is cutting 10% of staff — here's what we know
WPP sold 60% of Kantar to Bain in a 2019 deal that valued the firm at $4 billion.
A recent wave of sports media and betting tie-ups shows what the sectors hope to gain from one another — and their reservations about getting too close
When live sports returned over the summer, deals between US sports-media brands and betting providers immediately began picking up steam.
THE SVOD SHAKEOUT REPORT: A massive media shakeout is on the horizon — here are the key trends, players, and how we think it will play out
This report predicts how major services will fare in the streaming wars, including Apple TV+, Disney+, HBO Max, Netflix, Amazon Prime Video, and Hulu.
AI IN CONTENT MARKETING: How leading marketers are taking advantage of AI to accelerate content generation, better understand content performance, and refine content promotion
This report examines the current and potential role AI-based tools can play in enhancing an organization's content marketing efforts.
THE CONTENT MODERATION REPORT: Social platforms are facing a massive content crisis — here's why we think regulation is coming and what it will look like
This report analyzes a pressing issue currently facing social platforms — content moderation — and lays out how we expect the debate to evolve.
Hearst faces an age and gender discrimination lawsuit
Here are the top media and advertising stories from Business Insider for September 25.
A former Esquire exec is suing Hearst, alleging age and gender discrimination
Lauren Johnson claimed in her suit that her boss Jack Essig regularly "mocked" older employees and female workers.
The Stories Slide Deck: How Stories stack up across social platforms
Business Insider Intelligence has compiled a slide deck that looks into how Stories work on Instagram and Snapchat, and how brands and publishers should be using the Stories feature to reach their audiences.
Amazon's ad revenue in 2020 is set to grow 23.5% despite the pandemic
Amazon will increase its U.S. ad revenue to $13 billion this year, growing 23.5% when compared to 2019.
Experts break down Quibi's potential acquirers, from a telecom like T-Mobile to a music service like Spotify or Deezer. But they say it's a tough sell.
Five months after launching its subscription platform, mobile-video startup Quibi is mulling a possible sale, the Wall Street Journal reported.
Facebook ranks last in digital trust among consumers
We rank nine platforms—Facebook, Instagram, LinkedIn, Pinterest, reddit, Snapchat, TikTok, Twitter, and YouTube—on how much consumers trust them.
Brands are still hiring influencers who party during the pandemic
This week's rundown includes how a cooking Instagram influencer doubled his follower count in one month using Reels.
Facebook ad revenue in 2020 will grow 4.9% despite the growing number of brands pulling campaigns
Facebook US digital ad revenues will increase by nearly 5% this year to $31.43 billion –– about $4.82 billion less than eMarketer predicted in March.
THE STORIES REPORT: How brands can take advantage of the viral growth of the Stories format
Business Insider Intelligence identifies the most popular platforms for Stories, best practices for engagement, and challenges hindering adoption.
Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks
Here are the top media and advertising stories from Business Insider for September 24.
The world's top advertiser is ditching the upfronts and said it would continue to do more direct media deals, adding to TV and ad agencies' pain
P&G has been prioritizing more direct deals and programmatic TV buying, its chief brand officer Marc Pritchard said.
Top marketers who've mastered in-housing at Logitech and Molson Coors give tips on setting up an agency
A new Forrester report recommends that brands bring their media in-house by auditing, starting small, and then scaling.
The 52 worst movies made by iconic directors — from Spielberg to Scorsese
Francis Ford Coppola, Steven Spielberg, and a number of other critically acclaimed directors have directed at least one movie that critics tore apart.
18 Big Tech Predictions for the Second Half of 2020
We put together 18 Big Tech Predictions across Banking, Connectivity & Tech, Digital Media, Payments & Commerce, Fintech, and Digital Health.
An Instagram 'nano' influencer started making money with fewer than 3,000 followers. Here's how much she charges for sponsored posts and how she lands brand deals.
Amber Broder is a skincare influencer on Instagram with about 2,300 followers. In 2020, she turned her passion project into a paying side hustle.
PODCAST INDUSTRY REPORT: Podcasting will be a $1 billion industry by 2021 — here's how Spotify, Apple, and others are innovating to make it happen and where brands fit in
This is an in depth look at the podcast industry, focusing specifically on key drivers of its recent boom and the audiences pushing it to new heights.
Brands continue to hire mega influencers who openly ignore social-distancing guidelines. But some creators without millions of followers aren't so fortunate.
We spoke with marketers and industry experts on why brands are continuing to work with influencers who are violating COVID-19 health guidelines.
Quibi is already exploring a potential sale after failing to take off during the pandemic
Quibi is reportedly looking for a lifeline in the form of a sale or IPO after promotions failed to bring in needed subscriber counts.
These are 10 of the most impactful slides from Netflix's groundbreaking culture deck
BI Prime offers a look at 10 of the most impactful slides from the Netflix culture deck that break down its management and cultural philosophy.
The Brand Investment in Esports Report
Business Insider Intelligence details the explosive growth of Sports, and breaks down the different channels brands can take to reach esports fans.
Netflix in Africa: How the global streaming superpower showed it was serious about telling African stories with local voices — and why others will follow
African stories have long been told by colonizers. Now, Netflix is investing heavily in stories told by African voices, and it's set to pay off.
THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them
This report examines the expanding range of ad-supported OTT services in the US, including both free and paid services; and how both consumers and advertisers are approaching them as contenders for their time and money.
Google US ad revenues are projected to decline 5.3% in 2020
Google's US digital ad revenues will decline for the first time since eMarketer began estimating ad revenues at the world's leading digital publisher.
Why advertisers are betting on retailers like Kroger and CVS
This week in advertising, we looked at Walmart and Kroger's edge in the pandemic, unionization in ad agencies, and details of Twitch's ad push.
How Disney, Universal, and Netflix's movie strategies during the pandemic could reshape Hollywood for years to come
Hollywood has found alternatives to movie theaters amid the coronavirus pandemic, which could have long-lasting ramifications.
Read the pitch deck that an agency vet has used to sell what he called the 'Siri for marketers,' landing clients including Microsoft, Kraft-Heinz, and Chipotle
Consumer intelligence platform Suzy has increased its clients by 80% in the past year, with Microsoft, Johnson & Johnson, and Chipotle in its roster.
8-year-old Ryan Kaji is the world's top-earning YouTube star. His parents took us inside his business, which had over $200 million in retail sales last year and employs a 30-person production team.
Ryan Kaji has 26 million YouTube subscribers and his lucrative business empire spans across YouTube, TV, and the shelves of major retailers.
14 TV shows that got a 'Netflix bump' this year, from 'Schitt's Creek' to 'Better Call Saul'
"Schitt's Creek" dominated the Emmys thanks largely to Netflix. Here are 13 other shows that have experienced a "Netflix bump" this year.
'I don't know if Amazon is the undisputed leader': Hershey's chief digital officer reveals where it's putting its media dollars as pandemic quickens e-commerce shift
The candy maker says its online sales growth has been "shocking."
The Top 5 Trends in Digital Media 2020
Learn how the maturation of social commerce, shifts in publisher revenue streams, and rise of connected TV will shake up the digital media industry.
Peacock launches on Roku after months of negotiations, gaining access to Roku's more than 100 million users
Peacock is now available on Roku after long disputes over sharing ad inventory, which resulted in NBCU threatening to pull its apps from Roku devices.
WPP-owned ad firm Blue State is forming a union in a first for the industry
The move mirrors recent unionization moves at digital media companies including BuzzFeed and Vox Media.
THE ESPORTS ECOSYSTEM: The key players and trends driving the red-hot, fast-growing esports space that's on track to surpass $1.5 billion by 2023
Business Insider Intelligence provides a comprehensive breakdown of the key players involved in the fast-growing esports space.
Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart
Here are the top media and advertising stories from Business Insider for September 22.