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Media 2021-01-21T01:03:00Z
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THE ESPORTS ECOSYSTEM: The key players and trends driving the red-hot, fast-growing esports space that's on track to surpass $1.5 billion by 2023

Business Insider Intelligence provides a comprehensive breakdown of the key players involved in the fast-growing esports space.
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Trump-ally media outlet OAN quietly deleted articles about Dominion despite publicly doubling down on election conspiracy theories

One America News Network hasn't issued a retraction notice after taking down articles about Dominion, Sidney Powell, Rudy Giuliani, and others.
Media 2021-01-20T23:03:00Z

AI IN CONTENT MARKETING: How leading marketers are taking advantage of AI to accelerate content generation, better understand content performance, and refine content promotion

This report examines the current and potential role AI-based tools can play in enhancing an organization's content marketing efforts.
Advertising 2021-01-20T22:07:03Z

President Biden's stimulus plan faces its first test

Business Insider's top advertising and media stories for January 21.
Premium Media 2021-01-20T20:26:05Z

Instagram's lead exec is 'not yet happy' with Reels, but creators are warming to it as a way to kick-start audience growth

In a recent episode of The Verge's "Decoder" podcast, Adam Mosseri discussed Reels and Instagram's direction for monetization.
Entertainment 2021-01-20T18:21:38Z

Netflix's CEO says it has to catch up with Disney+ on animated family hits like 'Soul'

Disney is quickly closing the subscriber gap, and Netflix executives are taking notice. Still, they say hits like "Bridgerton" give them an edge.
Premium Media 2021-01-20T18:08:39Z

Advertisements have emerged on Substack's 'ad-free' newsletter platform as writers look for more ways to earn. These 3 startups are trying to turn the trend into a business.

Swapstack,, and Letterwell see a future in pairing micro-newsletters with budget-savvy brands, but the strategy could prove precarious.
Media 2021-01-20T15:43:52Z

The 10 biggest Netflix original movies of all time

Recent Netflix originals "The Midnight Sky" and "Holidate" have entered the top 10 of Netflix's most popular movies of all time.
Premium Media 2021-01-20T15:34:17Z

How to get noticed by Netflix job recruiters who can help you get hired, according to company insiders

Netflix insiders, including its top hiring exec, suggested crafting your online persona, connecting with employees, and attending industry events.
Premium Advertising 2021-01-20T15:10:59Z
Premium Media 2021-01-20T14:28:27Z

Washington Post insiders are speculating over who might replace its revered editor Marty Baron and how the paper will adapt to the post-Trump era

The Post faces its biggest moment of transition since Jeff Bezos bought the paper as Trump leaves office and Baron eyes retirement.
Premium Media 2021-01-20T14:22:34Z

Instagram influencers say Reels has been a secret weapon to reignite audience growth after a period of stagnation

With the rise of short-form video, creators are seeing a boom in growth on Instagram as the platform continues to push Reels, its TikTok copycat.
Media 2021-01-20T11:14:15Z

Fox News has reportedly laid off at least 16 staffers. They include political editor Chris Stirewalt, who defended the network's Arizona election call that angered Trump.

Fox said the layoffs were a restructuring, but insiders told The Daily Beast they were designed to shift Fox toward more right-wing opinion content.
Premium Media 2021-01-20T04:38:05Z

Salaries at The New Yorker magazine reveal major pay disparities, with women of color making significantly less than their coworkers across the board

The study also identified a "loyalty penalty" where salaries plateaued over time. Proofreaders with 20 years' experience typically made just $57,000.
Media 2021-01-20T02:01:00Z

THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them

This report examines the expanding range of ad-supported OTT services in the US, including both free and paid services; and how both consumers and advertisers are approaching them as contenders for their time and money.

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Media 2021-01-20T01:00:00Z

Amazon's ad revenue in 2020 is set to grow 23.5% despite the pandemic

Amazon will increase its U.S. ad revenue to $13 billion this year, growing 23.5% when compared to 2019.
Advertising 2021-01-19T23:40:11Z

Advertisers face a fraught start to the year

Advertisers are in the hot seat, the rise of Newsmax's Greg Kelly, and creators are warming to Instagram Reels.
Tech 2021-01-19T21:09:22Z

Netflix added 8.5 million paid subscribers in Q4, surpassing 200 million for the first time despite slowed growth following a massive pandemic-driven spike

Netflix said Tuesday it added 8.5 million paid subscribers in Q4, compared to estimates of 6.03 million, as the streaming market heats up.
Premium Media 2021-01-19T19:39:21Z

TikTok is the top app for making young people aware of your brand, according to a survey of 52 ad buyers who control $14.7 billion in spend

TikTok is the top branding platform to reach young people between the ages of 13 and 34 years old, according to a new report by investment firm Cowen.
Premium Media 2021-01-19T19:35:59Z

Meet 6 key former WarnerMedia execs who are on the job market and could make big moves in 2021

Insider identified six respected former WarnerMedia execs on the market who are adept at navigating the shifting media landscape.
Media 2021-01-19T16:52:06Z

Netflix's 'Lupin' is one of its biggest hits of all time. Here's how it stacks up against the streamer's other top original TV shows.

"Lupin" is Netflix's second biggest original TV series ever, behind season one of the hit fantasy series, "The Witcher."
Media 2021-01-19T16:24:27Z

Meet the 15 richest people in Africa, who have a collective net worth of over $76 billion

The richest people in Africa trace their fortunes to resources such as diamonds and oil, but several have significant interests in telecoms and media.
Premium Media 2021-01-19T14:34:04Z

Netflix usage continued to climb internationally during Q4, exclusive web-tracking data suggests. But North American usage dipped.

SimilarWeb data suggested that Netflix usage climbed internationally during the fourth quarter of 2020, particularly during the month of December.
Advertising 2021-01-19T13:21:40Z

The public relations industry is going through big changes — here's the latest on pay, hiring, and hot growth areas

Everything to know about the hot practice areas in PR, how to get hired, and what firms pay.
Media 2021-01-19T13:14:20Z

Get a sneak peek into the most trusted social media platforms of 2020

Get a peek into our Digital Trust Rankings by downloading a FREE preview of our 2020 Digital Trust Enterprise Edge Report!
Advertising 2021-01-19T13:10:41Z

Inside Amazon's advertising business, which is $13 billion and growing fast

Amazon is betting big on advertising, sending ripples through the advertising industry.
Media 2021-01-19T01:00:00Z

The Podcast Audience Report

In The Podcast Audience Report, Insider Intelligence breaks down the demographics of US podcast listeners.
Advertising 2021-01-18T22:20:02Z

Mobile ad tech firm Pocketmath shuts down

Business Insider's top advertising and media stories for January 19.
Media 2021-01-18T22:02:00Z

Connected TV Trends 2020 Roundup

Advertiser investment in connected TV is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape.
Media 2021-01-18T19:29:57Z

Fox News required its settlement with the family of killed DNC staffer Seth Rich remain undisclosed until after the 2020 election

Seth Rich's 2016 murder in Washington, DC, spawned numerous right-wing conspiracy theories and a lawsuit against Fox News from his parents.
Media 2021-01-18T19:02:00Z

These are 10 of the most impactful slides from Netflix's groundbreaking culture deck

BI Prime offers a look at 10 of the most impactful slides from the Netflix culture deck that break down its management and cultural philosophy.
Media 2021-01-18T18:01:00Z

The Brand Investment in Esports Report

Business Insider Intelligence details the explosive growth of Sports, and breaks down the different channels brands can take to reach esports fans.
Media 2021-01-18T15:08:56Z

Some of Hollywood's biggest blockbusters are at risk of being delayed if the vaccine rollout doesn't pick up

Movies like "Cinderella," starring Camila Cabello, and "Chaos Walking," with Tom Holland and Daisy Ridley, are likely to see delays or a VOD debut.
Premium Advertising 2021-01-18T13:47:00Z

Shareholders call on big advertisers Omnicom and Home Depot to investigate whether Facebook, Google, and Twitter's ads fuel violence and hate speech

Nonprofit Open Mic is asking that the companies investigate the tech platforms' advertising policies.
Media 2021-01-17T18:13:05Z

Trump administration staffers are getting snubbed while hunting for jobs

Former White House staff can usually walk into top jobs after years of dealing with some of the toughest crises in government. Not this time.
Premium Media 2021-01-17T16:58:00Z

The Browser is one of the most successful curation newsletters in the world. They share 5 important lessons on their growth and success.

The newsletter started out with a free model before switching to a paid one, where it became one of Substack's most successful publications.
Media 2021-01-17T16:00:00Z

THE ESPORTS ECOSYSTEM: The key players and trends driving the red-hot, fast-growing esports space that's on track to surpass $1.5 billion by 2023

Business Insider Intelligence provides a comprehensive breakdown of the key players involved in the fast-growing esports space.
Media 2021-01-17T14:45:00Z

The top 9 shows on Netflix this week, from 'Lupin' to 'Bridgerton'

Netflix's new French series "Lupin" has entered the streaming giant's popularity rankings, but couldn't beat "Cobra Kai" or "Bridgerton."
Advertising 2021-01-16T16:07:13Z

29 execs with the most power at advertising giant Publicis

The owner of agencies Leo Burnett, MSL, and Epsilon has recently outperformed bigger rivals WPP and Omnicom thanks to new business wins.
Media 2021-01-16T14:47:06Z

James Murdoch, son of Fox News mogul Rupert Murdoch, said news outlets that promoted 'lies' are to blame for US Capitol riot

James Murdoch, who broke with the family empire last year, said, without naming Fox News, that certain news outlets had "unleashed insidious forces."
Premium Media 2021-01-16T14:00:00Z

A 22-year-old Twitch streamer who earns over $200,000 a year shares how she got her start and the biggest misconceptions about making it big in streaming

Kailey "Kbubblez" Hankins got into gaming with her dad, and at 18 started streaming 12 hours a day, seven days a week. She now has 210,000 followers.
Premium Tech 2021-01-16T12:21:56Z

How Silicon Valley banished Donald Trump in 48 hours

After years of resisting calls to take action against Donald Trump, the top tech platforms moved swiftly to lock him out in a historic sequence of events.
Premium Media 2021-01-16T12:03:52Z

New York Times Cooking is making a play for Bon Appétit's audience as it vies to become a household name in cooking

New York Times Cooking almost doubled its number of subscribers in 2020 to nearly 600,000. Now it's ramping up investment in 2021.
Politics 2021-01-16T08:59:00Z

Twitter launched a @SecondGentleman account for Vice President-elect Kamala Harris' husband

The first ever Twitter account for a male second spouse has been launched for Kamala Harris' husband.
Media 2021-01-16T03:02:00Z

Facebook ad revenue in 2020 will grow 4.9% despite the growing number of brands pulling campaigns

Facebook US digital ad revenues will increase by nearly 5% this year to $31.43 billion –– about $4.82 billion less than eMarketer predicted in March.
Media 2021-01-16T02:01:00Z

THE SVOD SHAKEOUT REPORT: A massive media shakeout is on the horizon — here are the key trends, players, and how we think it will play out

This report predicts how major services will fare in the streaming wars, including Apple TV+, Disney+, HBO Max, Netflix, Amazon Prime Video, and Hulu.
Premium Media 2021-01-15T21:36:52Z

Disney has lost at least 40 top execs since Bob Chapek became CEO. Insiders describe how he has remade the company's power structure.

Disney CEO Bob Chapek has made big changes since joining the company in February. Here's a list of the key execs who have departed under his reign.
Media 2021-01-15T19:33:44Z

The top 9 movies on Netflix this week, from 'We Can Be Heroes' to 'Superbad'

Robert Rodriguez's "Sharkboy and Lavagirl" sequel, "We Can Be Heroes," was the most popular movie on Netflix this week.
Premium Advertising 2021-01-15T16:48:42Z

Tech firm iSpot's CEO explains how its first acquisition will help big brands like Procter & Gamble understand how their TV ads perform

ISpot CEO Sean Muller said that the combo would deliver more performance and brand metrics that TV advertisers are clamoring for.
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