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Offering in-store sampling of beauty products has long been a way of getting people to buy them, but that sales tactic may soon be gone forever.
Mascara is a must-have beauty product for many women. We tried dozens of mascaras to find the best ones you can buy in 2020.
We tested several makeup removers to find the best ones you can buy, including wipes, micellar water, foaming formulas, oils, and more.
As people around the world are staying home and social distancing, many Hollywood stars are ditching makeup and giving their skin room to breathe.
Urban Decay founder predicts mascara and lighting device sales will boom during the coronavirus recession as Americans try to look their best on video...
Urban Decay founder Wende Zomnir says the recession sparked by the pandemic will rejuvenate cosmetics sales, citing the "Lipstick Index."
Jeffree Star revealed what he would be doing if he hadn't gotten internet famous while swatching the eyeshadows in his new "Cremated" palette.
Fenty Beauty is having a rare sale right now — almost everything is 25% off with just a few exclusions
You can save 25% sitewide at Fenty Beauty now through May 18. Here's all you need to know about this sale.
This beauty startup uses a highly accurate foundation-matching quiz to help you find the right shade — I found my match on the first try
Il Makiage makes finding the right foundation shade easy with its quiz — I tried it and was impressed that it got my color on the first try.
Hilary Duff shared an easy-to-follow makeup tutorial on Instagram to show that ‘you can still sparkle in quarantine’
Hilary Duff's final look included glowing skin, rosy cheeks, stained lips, and a few sparkling face gems.
Martha Butterworth, a makeup artist from the United Kingdom, told Insider that her creativity "has always been instinctive and emotional."