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This could be the end for communal makeup testers in beauty stores

Offering in-store sampling of beauty products has long been a way of getting people to buy them, but that sales tactic may soon be gone forever.
Sephora is one of many beauty retailers to offer product samples and testers in stores.

People are urging makeup stores like Sephora and Ulta Beauty to stop offering samples and makeovers as coronavirus spreads

Despite health concerns, makeup stores seem to be doing little to prevent the potential spread of coronavirus through makeovers and product samples.
Traders in the S&P 500 stock index futures pit at the Chicago Mercantile Exchange are showered in confetti December 31, 2004 in Chicago, Illinois. Traders and clerks traditionally toss the confetti at the closing bell to signify the end of the trading year

The decade’s best stocks ranged from streaming giants to freight companies. Here are the 11 best performing equities of the 2010s.

Tech firms took the spotlight for their rapid growth, but some of the decade's best performing equities operate in far older industries.

The sensors in this $70 curling iron prevent heat loss and hot spots, solving my most common issues with styling tools

The $70 Hot Tools gold curling iron from Ulta is the best styling tool I've found so far because it smooths unwanted frizz and never loses heat.

Ulta Beauty erases a quarter of its market value after an earnings miss shows demand for makeup is shrinking

The exclusive retailer of Kylie Jenner beauty products cited a lack of "newness and innovation" in the cosmetics sector for its lowered expectations.

Ulta shouldn’t worry about Amazon’s foray into the beauty sector, but other brands might not be so lucky, analysts say

With Amazon's push into beauty, analysts say Ulta is in the clear. Sally Beauty, however, might face more of a challenge.

Ulta Beauty, boosted by Kylie Cosmetics and Morphe, is expected to post earnings beat amid industry weakness

Ulta Beauty, the retailer saved by brands such as Morphe and Kylie Cosmetics, is expected to report another quarter of strong earnings.
Ulta Beauty still carries the YouTube star's signature palette.

YouTuber James Charles is getting slammed after his mentor Tati Westbrook accused him of dishonest and predatory behavior, but Ulta is still carrying ...

James Charles, one of the best-known names in beauty YouTube, is being criticized after his former mentor, Tati Westbrook, severed ties with him in a video.
Brands likes Morphe and Colourpop will be on sale.

Ulta is having a massive spring sale with products up to 50% off — here are the best things to buy

Ulta Beauty is putting products from brands like Colourpop and Morphe on sale for up to half off during the spring sale.
The card will featured a simple black design with Sephora's logo.

Sephora is launching its first-ever credit card that comes with extra rewards and perks

The beauty retailer is launching three versions of a new credit card, each with special rewards and perks.